Consumers, North America, Organizations in the News, Processing, fries, chips, Promotion/Marketing, Trends

Spuds in the Box: New initiative from Potatoes USA targets the meal kit market

According to Nielsen, 9% of Americans say they’ve purchased a meal kit in the last six months – that’s 10.5 million households, and 25% of consumers say they would consider trying a meal kit in the next six months – and that’s more than 30 million households! What better potato ingredients to utilize in meal kits than dehydrated formats? Because of their popularity, versatility and cost-efficiency, potatoes are the perfect meal kit ingredient, according to Potatoes USA. To get the word out to this growing market, Potatoes USA recently mailed meal kit inspired materials to 25 leading meal kit companies. The potato filled package included a welcome letter, dehydrated potato product information, meal kit-friendly recipes (each utilizing a different form of dehydrated potatoes) and samples of the ingredients themselves. A logo’d potato friendly spatula and USB drive containing videos of chefs preparing delicious dishes using dehydrated potatoes rounded out the box. 

The meal kit mailer is intended to introduce potatoes as an ideal ingredient to culinary professionals and inspire them to work one on one with Potatoes USA to create unique dishes that will keep their meal kit customers happy. Potatoes USA will follow up directly with recipients of the kits and continue to track the growth of this segment. Further information from Jill Rittenberg:

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