Consumers, North America, Processing, fries, chips, Trends

Frito-Lay launches new snack brand for on-the-go families

Pepsico subsidiary Frito-Lay North America has launched a new snack brand in the United States, marketed to parents for their kids named Imag!ne.

Says the company in a press release: “Every parent knows the struggle of juggling the demands of their family’s busy schedules with the desire to find nutritious snacks and creative activities that will keep the kiddos nourished and happy in between soccer practices, tutoring, and piano lessons. “IMAG!NE has an answer! “The new brand offers delicious, portable snack options made with real yogurt or cheese that provide a good source of nutrients like protein or calcium that parents can feel good about feeding their kids.”

Launching nationwide in the United States, IMAG!NE is a conveniently packaged snack for on-the-go families that features kid-friendly flavors like white cheddar and apple cinnamon.

The no-mess resealable bag allows families to enjoy delicious, wholesome ingredients like real cheese, fruit or yogurt anywhere, any time. So finding a snack to fuel families’ jam-packed daily routines and spark creativity is now easier than ever.

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