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Frito-Lay launches new snack brand for on-the-go families

Pepsico subsidiary Frito-Lay North America has launched a new snack brand in the United States, marketed to parents for their kids named Imag!ne. Says the company in a press release: “Every parent knows the struggle of juggling the demands of their family's busy schedules with the desire to find nutritious snacks and creative activities that will keep the kiddos nourished[Read More...]

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Lukie Pieterse, Editor and Publisher of Potato News Today

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