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Trending: Increasing number of Brits adopting ‘flexitarian’ diet

More evidence of the trend towards a so-called "flexitarian" diet has been revealed in the results of new market research. The research, which has been conducted by grocery analysts IGD, reveals that more than half of British consumers are either following or are interested in a flexitarian diet, which emphasises plant-based foods while allowing meat and other animal products in moderation.[Read More...]

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