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Worldwide campaign hopes to put potatoes back on menu

A global campaign due to launch next year will harness the marketing budgets of multinational companies and promotional agencies around the world in a bid to halt the downward trend in potato consumption. ‘Imagine a World Without Potatoes’, an industry-led campaign run by the International Potato Centre in Peru, has already attracted the support of potato giants McCain Foods and[Read More...]

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Lukie Pieterse, Editor and Publisher of Potato News Today

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