Consumers, North America, Promotion/Marketing

Health attributes, choices drive potato sales, marketers say

The best way to keep potatoes moving is to keep consumers informed, marketers say.

“The key is to have all types of potatoes on display and information on their best uses,” said Jim Ehrlich, executive director of the Monte Vista-based Colorado Potato Administrative Committee.

Understanding the consumer’s evolving attitudes and behaviors about food is paramount to marketing any food product, including potatoes, said Kim Breshears, marketing programs director with Denver-based Potatoes USA.

“With a keen understanding of today’s consumer, marketing programs are developed to connect with consumers on an emotional level,” Breshears said.

Report by The Packer

Editor & Publisher: Lukie Pieterse


Feel free to get in touch with Lukie!
He will be most happy to share potato news stories from your country on Potato News Today.
Connect on LinkedIn
Follow on Twitter
About us

Follow Potato News Today!

Please enter your email address to receive an alert right away when we publish a news story.

Join 10,056 other subscribers

Lockwood Mfg




DormFresh | 1,4GROUP


Volm Companies