Consumers, North America, Promotion/Marketing

Health attributes, choices drive potato sales, marketers say

The best way to keep potatoes moving is to keep consumers informed, marketers say.

“The key is to have all types of potatoes on display and information on their best uses,” said Jim Ehrlich, executive director of the Monte Vista-based Colorado Potato Administrative Committee.

Understanding the consumer’s evolving attitudes and behaviors about food is paramount to marketing any food product, including potatoes, said Kim Breshears, marketing programs director with Denver-based Potatoes USA.

“With a keen understanding of today’s consumer, marketing programs are developed to connect with consumers on an emotional level,” Breshears said.

Report by The Packer

Editor & Publisher: Lukie Pieterse

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