Europe, UK, Ireland, Fresh/ Table, Health/Nutrition/Food Safety, Pressreleases, Promotion/Marketing, Retail, Trends

Market analyst provides insights into potato product innovations that work

Kim Malley is a Senior Analyst with AHDB in the UK. She says that as potato retail volumes grow, smaller categories such as crisps and chilled are increasing at the fastest rate. According to Ms Mallay, this is reflected in the innovations we see in the category, with significant degrees of diversification in terms of new flavours and formats. Conventional[Read More...]

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