Across Regions, Consumers, Europe, UK, Ireland, Fast Food/Quick Service Restaurants, North America, Processing, Promotion/Marketing, Trends

Rising potato prices may pressure fry deals

In the past two years, restaurant brands have turned French fries into a battlefield, offering deals and new twists to lure in customers. But price pressures from a poor recent potato crop in Europe may soon complicate that strategy. “Europe is having one of the worst potato crops in 40 years,” said Akshay Jagdale, packaged food analyst with Jefferies Inc.,[Read More...]

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Lukie Pieterse, Editor and Publisher of Potato News Today

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