Consumers, Fresh/ Table, Health/Nutrition/Food Safety, North America, Retail, Trends

The Misfits: Can we learn to love ugly fruits and veggies?

When shopping for produce, it’s only natural to pick up what looks the best. We assume the shiny red apples will be crunchier than the bruised ones, the smooth peppers will taste better in your salads than the mushy ones. Those oddly shaped carrots are an unspoken, yet firmly understood, hard pass. About one-fifth of produce is trashed simply because[Read More...]

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