Consumers, Europe, UK, Ireland, Pressreleases, Promotion/Marketing, Retail, Trends

Belgian company targets younger generation with new potato product launch

Belgian based potato company De Aardappelhoeve introduced a new convenience concept during the Fruit Logistica event in Germany. The new potato product line is targeting a younger generation of consumers. Bart and Ruben Nemegheer say younger people are eating fewer and fewer fresh potatoes. Pre-cooked or processed products are still popular. "The product, directly from nature, is not well-loved among[Read More...]

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Lukie Pieterse, Editor and Publisher of Potato News Today

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