Asia, India, China, Middle East, Consumers, Equipment/Technology, Processing, fries, chips, Trends

How ‘machine vision’ keeps the flavour of your potato chips intact

Most of us are familiar with the packaging videos thanks to NatGeo’s mega-factories. The food and beverages industry giants like Pepsico bring over $ 60 billion in revenue per year. To meet the high consumption rate and to maintain the consistency in taste and texture of the product, companies go to great lengths by deploying state-of-the-art tech.

Machine learning has been put to use for improving user experience in products like homepods, mobile phones etc. But when it comes to food, there isn’t much room for experimentation, especially for legacy products like pepsi-cola or potato chips. Customers will find out any change in the experience. This unlike other products is more tangible and personal.

So, to maintain the consistency, at Pepsico, AI is being used to check the texture of the chips without destroying them. In an interview to a leading online

Lukie Pieterse, Editor & Publisher

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