Potatoes USA is ending its investment in and association with the Culinary Institute of America.
The Packer reports that Blair Richardson, president and CEO of Potatoes USA, announced the groupâ€™s decision in an Aug. 30 update at the Idaho Growers Shipper Association convention. He said the decision wasnâ€™t easy but was ultimately necessary because of anti-potato messaging from the culinary group, a nonprofit that helps train chefs.
â€œWeâ€™ve been partners with the Institute for well over a decade, we have spent well over a million dollars with this program â€” and in the past year we have spent $100,000 with the Culinary Institute of America,â€ Richardson said.
The Institute can be an effective organization to reach culinary professionals relating to menu trends, but Richardson said its Menus of Change initiative is anti-potato and anti-agriculture. The initiative also has put out anti-dairy, anti-pork and anti-beef messages, he said.
After being a sponsor for the Menus of Change program for a couple of years and working to tell the nutrition story of the potato â€” without a satisfactory response â€” Potatoes USA has decided to pull out of the program, Richardson said.