Consumers, North America, Promotion/Marketing, Retail, Trends

Explosion of fast-fixing, value-added potatoes adds excitement to this retail category

Serving fresh-cooked potatoes for dinner meant up to an hour’s prep time as little as a decade ago. No longer. Enter fast-fixing, value-added potatoes.

“Growers are doing a great job with this category, be it with the choice of potato, flavorings or packaging,” says Richard Stiles, recently retired director of produce and floral for Redner’s Markets, a Reading, PA-chain with 44 markets and 13 quick shoppes in Pennsylvania, Maryland and Delaware. “These convenience products have really taken off with consumers.”

“While value-added potatoes will continue to be a growing segment in the category, most growth in the past year was in the fresh-bagged potato segment,” says Russell Wysocki, president of RPE, makers of the Tasteful Selections brand of bite-sized potatoes. “Our company’s value-added potato products are up 17 percent versus a year ago.”

“Smaller potatoes have grown more than 30 percent, according to IRI,” says Michael Castagnetto, vice president of sourcing for Robinson Fresh, based in Eden Prairie, MN. “The two big reasons for this growth are better flavor and shorter cook time. Small potatoes are becoming the darling of the category because of the flavor.”

There are two major challenges for retailers in maximizing sales of fresh value-added potatoes: knowing what constitutes products in this category and finding ways to introduce these newer products to consumers.

The opportunities are incremental sales on high-margin items that tick the boxes for today’s consumer’s biggest culinary demand trends.

Read the full article online on this website

Stockosorb 660 from Eco+

Lukie Pieterse, Editor and Publisher

[email protected]
[email protected]
Connect with me on LinkedIn
Follow me on Twitter
Visit Potato News Today on Facebook
Find us on Tumblr
About us

Kindly support our Advertisers – they make this information service possible:

SoilEssentials – TuberZone


Tomra Food



Volm Companies


Receive breaking potato news in your inbox

Folks, you are most welcome to share your email address with us - and follow us - if you want to receive an email as soon as we publish a breaking news item on Potato News Today.

Join 1,863 other subscribers

Follow PNT on Twitter

Most read stories the past 24 hours

Entrapment: US potato processing industry ambushed by pandemic
Norfolk farmer chooses 'Tong Caretaker' to take care of valuable potato crop
Protect potato potential with amino acid based biostimulant, says adjuvant specialist company
Canada: Alberta's potato farmers facing mental, financial stress from production cuts
Chips are down: Asia faces COVID-19 fries shortage
Australia: Thomas Foods sells to Mitolo as meat and potatoes go separate ways
In memoriam: Potato industry veteran Dr Joe Pavek passed away
On-farm trials: Can brackish water be used for drip irrigating a potato crop?
Australian potato farmers outraged as $1billion COVID-19 cash splash is given to European colleagues
'So, God made a farmer'

Archive of monthly posts

Loyal readers from around the world – thank you for visiting Potato News Today! Stats below…

  • 609,112