Winter may be dawning during the Thanksgiving-Christmas holiday period, but for potato and onion marketers, things are heating up.
Both are staple items in all holiday feasts, so they are easy to find and easy for retailers to display, said Lauren Dees, marketing manager with Lake Park, Ga.-based onion grower-shipperÂ Generation Farms.
The holiday season is an important marketing and merchandising season for onions, as well as potatoes, said Eric Beck, marketing director with Idaho Falls, Idaho-based grower-shipper Wada Farms Marketing Group LLC.
â€œThe holiday months are some of the highest demand months of the season for these commodities,â€ he said.
â€œMarketing can be inclusive of ensuring surety of supplies, good quality, recipe usage, etc. It really comes down to if youâ€™re marketing to a B2B or B2C audience.â€
Houston-based MountainKing Potatoes sees the holiday season as a â€œgoldenâ€ marketing opportunity, said John Pope, vice president of sales and marketing.