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Australian shoppers urged to eat smarter and add more potatoes to supermarket trolleys

Australians stockpiling groceries to prepare for COVID-19 are being warned against wasting food by a leading Australian authority. Focusing on reducing household waste would save money and create less concern about running out of supplies, according to the Fight Food Waste Cooperative Research Centre chief executive officer Dr Steven Lapidge.

“International experience tells us that food becomes much more valued during these trying times, and in turn everyone should focus on reducing their food waste,” Dr Lapidge said. “We have seen the supermarket shelves cleared of staples and long life products as a result of COVID-19 concerns. “

But he said shoppers could instead be more thoughtfully looking into their fridges and cupboards.

His message is being backed by the South Australian potato industry as it launches its own campaign reminding shoppers of the merits of the humble potato.

Potatoes South Australia is launching a five-day social media campaign telling buyers to think about alternatives to emptying supermarket shelves of dry staples like pasta and rice.

“Naturally, potatoes are salt-free, fat-free and low in sugar,” Potatoes South Australia chief executive Robbie Davis said. “Potatoes have 25 per cent less carbohydrates than pasta, and 50 per cent less than rice. Potatoes have 20 per cent more fibre than pasta and more than double the fibre of rice.”

She said it was important to support South Australian farmers who grow 80 per cent of the nation’s potatoes and are at the forefront of research and development, exploring new industries such as potato vodka and potato puree.

Potatoes can be stored for more than a month in a dark, cool space and Davis said the campaign told people how the vegetable was inexpensive and filling.

“Historically, potatoes have played an important role in nourishing populations during times of difficulty, don’t forget them now,” she said.

For Davis, it was about keeping both the community and the potato industry healthy. “Now more than ever, we need to make sure we’re filling our bodies with plenty of goodness,” she said.

Source: The Lead

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Lukie Pieterse, Editor and Publisher of Potato News Today

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