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How the potato chip got its healthy new snack status

Potato chips have come a long way since the first mass produced varieties in the early 20th? century. Since then, the product has taken on many different forms to cater to evolving consumer needs, writes Thiago Roriz, TNA Solution’s General Manager for Latin America, in an article published by

Roriz writes that from initial seasoning forays into cheese and onion, to the more recent experimental sriracha and decadent baked camembert flavours, retail shelves have been expanding to incorporate new and exciting tastes.

But it’s not just new flavours; potato chips have been gaining ground on the health front too. The result of changing consumer behaviour, snack manufacturers are reconsidering their formulations to address growing interest in healthier options, as well as mixing up their packaging formats to help meet government guidelines on portion control.

A key factor driving the potato chip market has been the widespread push for ‘better for you’ ingredients. The trend for healthy snacking has been gaining ground in recent years as consumers seek foods that satisfy hunger in a convenient way, while also supporting their physical and mental wellbeing.

Although potato chips have traditionally been associated with high amounts of salt and fat, manufacturers have been understandably keen to capitalise on this trend, taking steps to adjust the nutritional profile of their snacks through different technologies and ingredients.

Read the full article by Thiago Roriz on here

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Lukie Pieterse, Editor and Publisher

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