All latest monthly News, Consumers, COVID-19 News, News April 2020, North America, Retail, Trends

Prepare for the ‘ultimate gaslighting’

Gaslighting, if you don’t know the word, is defined as ‘manipulation into doubting your own sanity‘; as in, Carl made Mary think she was crazy, even though she clearly caught him cheating. He gaslit her.

Pretty soon, as the US begins to figure out how we can “open back up” and move forward, very powerful forces will try to convince us all to get back to normal. (That never happened. What are you talking about?)

Billions of dollars will be spent on advertising, messaging, and television and media content to make you feel comfortable again. It will come in the traditional forms — a billboard here, a hundred commercials there — and in new-media forms: a 2020–2021 generation of memes to remind you that what you want again is normalcy.

In truth, you want the feeling of normalcy, and we all want it. We want desperately to feel good again, to get back to the routines of life, to not lie in bed at night wondering how we’re going to afford our rent and bills, to not wake to an endless scroll of human tragedy on our phones, to have a cup of perfectly brewed coffee and simply leave the house for work.

The need for comfort will be real, and it will be strong. And every brand in America will come to your rescue, dear consumer, to help take away that darkness and get life back to the way it was before the crisis. I urge you to be well aware of what is coming.

For the last hundred years, the multi billion dollar advertising business has operated based on this cardinal principle: Find the consumer’s problem and fix it with your product. When the problem is practical and tactical, the solution is “as seen on TV” and available at Home Depot. Command strips will save me from having to repaint.

So will Mr. Clean’s Magic Eraser. Elfa shelving will get rid of the mess in my closet. The Ring doorbell will let me see who’s on the porch if I can’t take my eyes off Netflix. But when the problem is emotional, the fix becomes a new staple in your life, and you become a lifelong loyalist.

Coca-Cola makes you: happy. A Mercedes makes you: successful. Taking your family on a Royal Caribbean cruise makes you: special. Smart marketers know how to highlight what brands can do for you to make your life easier. But brilliant marketers know how to rewire your heart.

And, make no mistake, the heart is what has been most traumatized this last month. We are, as a society, now vulnerable in a whole new way.

Read the full article on Forge here

Stockosorb 660 from Eco+

Lukie Pieterse, Editor and Publisher

[email protected]
[email protected]
Connect with me on LinkedIn
Follow me on Twitter
Visit Potato News Today on Facebook
Find us on Tumblr
About us
You are most welcome to send me potato news about your company, project, organization, country and more, folks! I’d be happy to spread the word.

SoilEssentials – TuberZone

Tolsma

Tomra Food

Parkland

Haith

Volm Companies

Greentronics

Receive breaking potato news in your inbox

Folks, you are most welcome to share your email address with us - and follow us - if you want to receive an email as soon as we publish a breaking news item on Potato News Today. Please be assured: We will NOT misuse or share your email address with third parties at all.

Most read stories the past 24 hours

Lamb Weston returns part of 2019 crop to growers
COVID-19: Major impact on Idaho seed potato grower
Aussie potato growers spitting chips over European fries dumping threat
Better potatoes post-harvest: Identifying diseases and engaging good management techniques
UK: Elveden estate gets in Tuberzone precision to manage potato crops
Syngenta develops new nematicide and fungicide technology platform
Videos: Potato planting and harvesting in North America
Frost causes severe damage to early potato crops in Ireland
Smart Farming in 2020: How IoT sensors are creating a more efficient precision agriculture industry
Potato war: Colombia takes anti-dumping measures against European frozen french fries

Archive of monthly posts

Loyal readers from around the world – thank you for visiting Potato News Today! Stats below…

  • 604,259