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US potato industry focuses on re-establishing, growing America’s love of potatoes

The National Potato Council held their first ever virtual event this week. There’s been remarkable changes in the food system over the last few months because of COVID-19. That’s led to a lot of adjustments to the potato industry.

Despite the disruptions and fluctuations, potatoes remain the top veggie choice for consumers both at and away from home.

“The versatility, the commonality and the nutritional benefits of the potato further solidified our position with consumers—many of whom cooked their first potatoes at home over the past 90 days,” said Blair Richardson, CEO of Potatoes USA.

He said that retail sales of potatoes are up nearly 2 percent as new consumers are purchasing potatoes in many shapes and forms: fresh, frozen, dehydrated, and chips. “Across the board, potatoes have been an amazing success for retailers in every market.”

These highlights are not enough to erase the damages done to the potatoes by the sudden disruption and closures of the food service industry.

“With 58 percent of all potatoes sold through food service pre-COVID-19, it was not surprising we were vulnerable to this type of disruption,” said Richardson. “However, the data we have seen indicate that the power of potatoes was not missed by food service operators who adjusted to pick up and delivery services.”

Despite these hardships that COVID has presented, Richardson is still bullish for the potato industry. “One opportunity lies in the healthy nutrients natural to potatoes such as Vitamin C, potassium and protein,” he said. “As consumers look to their food choices to enhance their immunity, potatoes are an obvious choice.”

Source: Read the full report on Michigan Ag Today

Lukie Pieterse, Editor and Publisher of Potato News Today

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