Between May and July this year AHDB’s marketing team ran a successful campaign which aimed to keep potatoes relevant to consumers while educating them about their versatility, ease of use and health benefits, the organization says in a recent news article.
In response to the market dynamics created by COVID-19, AHDB says there was a need to create additional demand in retail and drive volume in sales to attempt to make up for some of the losses through foodservice.
Why ‘Bud the Spud’ again?
‘Bud the Spud’ was part of a marketing campaign (More Than a Bit on the Side) with proven positive results. Running a new marketing campaign would have required more time and money.