McDonald’s has launched a “Sustainable MacFries Fund” in partnership with McCain to improve the resilience of British potato farmers, while also collaborating with the Walmart Foundation, WWF and Cargill in the US to improve land use practices, according to a report by Matt Mace, and published edie newsroom.
The Sustainable MacFries Fund has been set up in partnership with McDonald’s supplier McCain. It aims to support British potato farmers to use new techniques and technology that will improve soil quality and water management.
McDonald’s and McCain will provide Ł1m in grants to growers. Farmers will be educated and trained in improving soil structure while using new infiltration tines for MacFry planters.
Irrigation technology and advanced crop monitoring will also improve water management, while McDonald’s and McCain will look to fund new research to help understand the benefits of using cover crops to retain soil quality. Funding from the grant will also enable the farmers to conduct their own research into soil and water usage.