Consumers, Europe, UK, Ireland, Most viewed stories, Promotion/Marketing

Have you spotted Bud the Spud?

Potatoes’ versatility and health benefits have been highlighted during a three-month lockdown marketing campaign by AHDB, reports News Journalist Kelly Henaughen for The Scottish Farmer.

From May to July, the levy-funded body brought back its Bud the Spud character to encourage consumers to rethink the way they saw potatoes in a continuation of the

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