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Caledonia Potatoes: Lack of demand for new potato varieties a real risk for the industry

Caledonia Potatoes opened its doors this week to invite clients and potential clients along to a showcase of their seed potato varieties, reports Nichola McGregor for FreshPlaza.

“This is a great chance to talk, and listen to our customers on a one to one basis. We do also attend tradeshows, which obviously this year is not possible, but having people here at the farm means we can spend more time with our customers,” Robert Doig, Director at Caledonia Potatoes told Nichola.

Caledonia Potatoes was created in July this year after demerging from The Caithness Group.

“One of the major issues facing the seed potato industry is a lack of demand for new and innovative varieties. Consumers are used to seeing the same varieties on the shelves and don

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