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‘Turning the precision into a decision’: John Deere launches digital farming hub for growers down under

John Deere has launched a new digital platform to help farmers in Australia and New Zealand leverage the data of their technology more effectively. René Groeneveld, Future Farming correspondent for Australia writes that the new John Deere Digital Agriculture Hub will offer digital information, insights and learning resources.

It will help growers to use data in decision-making and offers how-to-videos and case studies with primary producers explaining how digital farming has improved their businesses, Groeneveld writes. With the Digital Agriculture Hub John Deere can communicate new features and offer farmers an evolving tool and a library of information.

John Deere expects precision agriculture will define the future of agriculture. “We are very focused on precision agriculture and delivering tools for our farmers”, Production System Manager Ben Kelly of John Deere Australia & New Zealand says. “But there is a lot of discussion about turning the precision into a decision as well. Making informed decisions is critical and we want to enable this for our customers.”

Farmers in Australia and New Zealand have been using the John Deere Operations Center platform for almost a decade. With this platform John Deere now offers an ecosystem of information, where information is sent from equipment to the cloud. In the cloud a decision can be made and then new useful information can be sent from the cloud to the equipment and executed precisely in the field.

Source: Future Farming. Read the full article here
Photo: The Digital Agriculture Hub will help growers to use data in decision-making and offers how-to-videos and case studies with primary producers explaining how digital farming has improved their businesses. Photo: John Deere

Lukie Pieterse, Editor and Publisher of Potato News Today

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