The potato market is notoriously volatile with huge yearly peaks and troughs. The volatile nature of potato pricing is, to some extent, related to the weather which is rather unpredictable. This is more so relevant in potatoes than most other UK crops because of the domestic nature of potato markets with very little global trade. This makes it hard to plan long-term profitability.
So says Alex Cook, AHDB Analyst Potatoes & Cereals and Oilseeds, in this article. We publish the full article here, but it can also be found on the AHDB website here.
But, how do you know what is actually a good price or a bad price? It