On Monday 20 June, a machine convoy of eight trucks left AVR Roeselare in Belgium heading towards Denmark. The West Flemish potato machinery manufacturer is set to deliver none less than eight harvesters from Roeselare to its Danish dealer this week. The convoy is set to arrive tomorrow morning (Wednesday 22 June) at AVR dealer Weko Agro, where an open day will be held.
On the way, an additional truck with a Falcon hopper will be joining the convoy from the production facility in the Netherlands. That brings the total convoy to nine machines. Next harvesting season, the Danish fields will be even greener, AVR says in a news release.
Scandinavian growth market
This export project is part of AVR’s growth strategy. The sales in the home markets Belgium, the Netherlands and France remain fairly stable, so for further growth, AVR is aiming at export countries such as the Scandinavian ones.
“Denmark is a growth market for us. For the last three years, we have had a very strong and motivated dealer there, WekoAgro, with three branches across the country”, says Tom Lootens, International Sales Manager.
New offices along the Meensesteenweg
“We can feel AVR’s growth on every level. Not only machine sales are on the rise, but also the number of employees we need to help realise this growth. With an eye to the future, we therefore have plans to add new office space and to refresh the current offices. The permit has been approved, so works will be starting in the course of the year,” says Stefan Top, Managing Director AVR.
New Sales Director
Since recently, the AVR sales team is being managed by Maarten De Smet. “Tom and Maarten have years of experience in the field of sales and export markets. Together they form a strong team to achieve this additional growth,” says Stefan Top.
Marketing & Communication Manager
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