RPE, LLC introduces a new potato, onion, and sweet potato commodity brand – Farmer’s Promise Serving Up Confidence®. The company says in a press release the brand bridges the gap between the farmer and the consumer using an omni channel strategy – digital media, in-store merchandising, QR codes and online connections.
“Farmer’s Promise recognizes consumers are hungry. Not just for a great selection of healthy food to feed their bodies, but for knowledge to feed their minds – connecting where food comes from and how it gets from the plant to the plate. Our Farmers are truly the shining stars of the brand,” said Rachel Atkinson-Leach, Vice President, Brand & Category Excellence.
In less than a year, Farmer’s Promise is already a Top 10 national brand with higher sales productivity than historic brands.
In addition to the mainstream commodity Russet, Red and Yellow potatoes, the line also includes organics, value-add and a new specialty line extension titled Reserve coming in Q1 2023.
Several consumer research studies show consumers respond favorably to recipe images and meal pairing inspiration on packaging. The Spudology and Onionology platforms on packaging and on the website provide a highly-effective way to educate consumers about our farmers and provide tips and inspiration.
Source: RPE LLC