Carrot Ventures is pleased to announce the launch of Cellar Insights. It is the second company emerging from Carrot’s AgTech company formation model.
Cellar Insights is a Canadian AgTech startup built around a sophisticated suite of sensors and cloud-based algorithms that remotely monitor potato health in long-term storage. The solution includes predictive models and offers management insights to optimize returns.
Millions of potatoes get stored for up to 11 months in massive climate-controlled facilities in North America. During such long storage periods, farmers face an escalating risk of loss due to shrinkage, reductions in quality, disease, sprouting or spoilage.
“We’re extremely pleased to be launching Cellar Insights,” says Martin Vetter, a venture partner with Carrot.
“Reducing food loss and optimizing the quality of crops post-harvest is an issue of worldwide importance. Potatoes are the world’s third most important food crop, produced in over 100 countries. It is an essential and nutritious food staple, which has led to soaring cultivation rates in India and China. In North America, production value exceeds $4 billion annually, with retail sales approaching $14 billion.
“Unfortunately, potatoes and other root crops – such as carrots and onions – experience significant losses during storage. Effective storage management practices are vital, and we believe Cellar Insights offers a compelling solution.”
Recruiting the right person to lead the venture is core to the Carrot Ventures model. For Cellar Insights, that person is Terry Sydoryk, who has assumed the role of Founder and CEO.
Cellar Insights will commence its path to commercialization immediately, including recruiting farmers and potato processors to participate in field trials this year. Interested parties in the US and Canada should contact Terry Sydoryk for details.
Source: Carrot Ventures
Founder and CEO, Cellar Insights
Photo: Potato storage building. Credit PRNewsfoto/Carrot Ventures