Across Regions, Breeding, Most viewed stories, South, Central America, Varieties

From Chile’s fertile lands: A mosaic of colorful potato varieties

Amidst the diverse landscapes of Chile, from its sun-kissed valleys to its verdant meadows, a silent revolution is taking root. This isn’t a political or social uprising, but a culinary one, centered around a staple that has graced our plates for centuries: the potato.

Credit Boris Contreras

But these aren’t your everyday potatoes. They shimmer in vibrant hues of purple, red, and gold, capturing the essence of a rainbow. Aptly named “Papas Arcoiris,” which translates to “Rainbow Potatoes,” these tubers are redefining the way the world perceives this humble vegetable.

Behind this colorful innovation stands the Contreras family. Papas Arcoiris is a family company, established in 2002 by Boris Contreras Kusch along with his father, Andrés Contreras (1943-2014). Since 2010 the company has been managed by Boris along with his wife, Anita.

Boris is not only a seasoned agronomist, but also the founder of NOVASEED and PatPot Chips (Patagonian Potato Chips).

He envisions a potato that transcends its staple status to become a gourmet delight. His vision is not just to create new varieties, but to elevate the potato to a gourmet ingredient, worthy of the finest dining experiences.


Nestled in the picturesque town of Puerto Varas, within the verdant landscapes of the Los Lagos Region of Chile, NOVASEED has established itself as a pioneer in the realm of potato breeding, seed research and genetic development.

Credit Boris Contreras

With state-of-the-art facilities and a team of dedicated scientists, they delve deep into the genetic makeup of potatoes, aiming to enhance their natural attributes and tailor them to the evolving needs of global markets.

What truly sets NOVASEED apart is their unwavering commitment to ethical and sustainable practices. In an era where GMOs are a topic of debate, NOVASEED takes pride in adhering to traditional breeding systems. This ensures that every potato variety they develop is not only of superior quality but also retains its natural essence, free from genetic modifications.

Their vision extends beyond the borders of Chile. With a significant presence in markets like Canada and the United States, NOVASEED is making waves on the international stage. Their dedication to sustainable feeding for the future resonates with global consumers who are increasingly seeking food sources that are both nutritious and ethically produced.

In collaborating with Papas Arcoiris, NOVASEED finds a partner that shares its ethos and vision. Together, they are not just shaping the future of potato cultivation but are also setting benchmarks for the entire agricultural industry. This partnership is a testament to what can be achieved when expertise, passion, and a commitment to excellence come together, promising a brighter, more sustainable future for farmers and consumers alike.

PatPot Chips: Savoring the Spirit of Patagonia in Every Bite

Nestled in the southernmost tip of South America lies the enchanting region of Patagonia, a land of breathtaking landscapes, pristine lakes, and a climate that’s as unpredictable as it is captivating. It’s here that the brand PatPot Chips finds its roots, drawing inspiration from the very soul of this region (PatPot is derived from PATagonian POTato Chips).

Credit Boris Contreras

PatPot Chips is more than just a name; it’s a tribute to the rich heritage and unparalleled beauty of Patagonia. Every chip produced under this brand reflects the region’s unique terroir. The potatoes, nurtured by the mineral-rich soils and nourished by the frequent rains, develop flavors that are deep, earthy, and unmistakably Patagonian.

But what truly sets PatPot Chips apart is its commitment to artisanal craftsmanship. Eschewing mass production techniques, the brand takes a hands-on approach, ensuring that every batch of chips is crafted with care and attention to detail. The result? Chips that are crisp, flavorful, and imbued with the essence of Patagonia.

For those who’ve had the privilege of visiting Patagonia, enjoying PatPot Chips is akin to taking a sensory journey back to those vast open spaces, snow-capped peaks, and the gentle rhythm of raindrops on a tin roof. And for those yet to visit, it’s a tantalizing taste of what awaits in this magical region.

In essence, PatPot Chips is not just a brand; it’s an experience, a bridge that connects consumers to the heart and soul of Patagonia, one delicious bite at a time.

A Culinary Tapestry Woven with Passion and Innovation

As the tale of Rainbow Potatoes, NOVASEED and PatPot Chips unfolds, it’s evident that this is more than just a story of a colorful tuber. It’s a narrative of passion, vision, and relentless dedication, seamlessly interwoven with the threads of innovation, collaboration, and global appreciation.

From the fertile soils of Chile to the global culinary stage, these potato companies have charted a journey that inspires and resonates. They stand as a testament to the boundless possibilities that arise when tradition meets innovation, and local flavors transcend borders to capture hearts and palates worldwide.

As the sun sets over the Chilean farms, one can’t help but marvel at the radiant legacy of the Contreras family and the global culinary tapestry they’ve enriched with their vibrant, flavorful gems.

Feel free to get in touch with Boris Contreras for more information:
See also:
Instagram – @patpotchips
Author: Lukie Pieterse, Potato News Today

Potato breeder, Boris Contreras
Trial field. Credit Boris Contreras
Credit Boris Contreras

Editor & Publisher: Lukie Pieterse

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