Consumers, Health/Nutrition/Food Safety, North America

Beauty in the blemished: ‘Ugly Potato Day’ fed thousands, fighting waste in Canadian city

In a remarkable display of community spirit, Surrey in Canada’s British Columbia province witnessed “Ugly Potato Day” recently – a unique event aimed at combating food waste and feeding thousands. The initiative, highlighted in a Global News report, centered around the distribution of potatoes deemed too unattractive for retail sale.

The initiative is launched several times a year by Heppell’s Potato Corp, a farming operation located in South Surrey. These “ugly” potatoes are perfectly edible, but not presentable enough for retailers and often discarded due to their appearance During “Ugly Potato Day” they find a new purpose in helping those in need.

The event saw a massive turnout, with crowds gathering to save these potatoes from becoming waste. This initiative not only provided food to numerous individuals but also raised awareness about the often-overlooked issue of food waste, particularly concerning produce aesthetics.

“Ugly Potato Day” successfully turned a potential waste problem into a solution for hunger, demonstrating the power of community action and the importance of reevaluating our perceptions of food aesthetics.

This initiative serves as a reminder of the significant impact that community-driven events can have on both reducing waste and addressing food insecurity. By embracing imperfect produce, “Ugly Potato Day” sets a precedent for similar events in the future, potentially leading to a more sustainable and inclusive approach to food distribution.

Source: Global News. Watch the video here
Related: South Surrey farm’s Ugly Potato Day aims to take bite out of food insecurity
Related: Tyler Heppel teaches more than 590,000 followers on TikTok about agriculture and potato production
Photo: Credit Global News

Editor & Publisher: Lukie Pieterse


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