In the lush fields of Beni Suef, a story of empowerment and agricultural triumph unfolds. PepsiCo Egypt, in a heartening celebration, marked the fourth successful harvest season of its potato crop, a cornerstone of the “She Feeds the World” program.
Launched in 2020, this initiative, with the backing of the PepsiCo Foundation, PepsiCo Egypt’s philanthropic arm, and in collaboration with the Ministry of Social Solidarity and CARE Egypt Foundation, has blossomed into a beacon of hope and progress.
The program’s primary goal is to uplift and empower 10,000 female farmers across the governates of Beheira, Giza, Minya, and Beni Suef, touching the lives of 390,000 individuals. It’s a vision that aligns seamlessly with pep+ (PepsiCo Positive) and Egypt 2030 Vision, focusing on fostering self-sufficiency and economic empowerment for rural women in the agricultural sector, while simultaneously enhancing living conditions and nurturing the rural community.
The female farmers, true heroes of this narrative, have overcome numerous challenges to emerge as entrepreneurs, mastering the complete agricultural cycle from seed acquisition to cultivation and sales. Their success stories, shared during the celebration, are not just about producing high-quality potatoes for suppliers like Chipsy Egypt, but about personal and professional growth fostered by the initiative.
As PepsiCo Egypt pledges ongoing support and development for the program, the stories of these resilient women serve as a beacon of inspiration and a call to action for continued empowerment and progress in the agricultural sector. The “She Feeds the World” program is more than an initiative; it’s a movement, a narrative of empowerment, growth, and sustainability that’s reshaping the agricultural landscape of Egypt.
Source: PepsiCo Egypt. Read the full release on Zawya here
Photo: The celebration included an evaluation of the program’s results in its fourth consecutive season. Image credit PepsiCo