North America, Organizations in the News, Studies/Reports

The great potato leap: Unveiling the economic power of U.S. potato trade expansion

The National Potato Council is set to host a virtual media roundtable on February 26, 2024 to unveil a revolutionary report that could spell a new era for the U.S. potato industry. Titled “The Current and Potential Impact of Expanded Potato Exports,” this report, authored by renowned economists at Michigan State University, delves into the substantial economic benefits of increasing U.S. potato exports.

According to the report, an expansion in the foreign trade markets of U.S. potatoes and potato products could lead to a remarkable $1 billion increase in the nation’s GDP and support thousands of new jobs. This analysis comes at a crucial time, as the U.S. looks to strengthen its agricultural trade ties with existing partners, including Mexico, Canada, Japan, and South Korea.

The roundtable event, which is open to media upon prior registration, will feature key speakers from the National Potato Council, including 2023 President RJ Andrus, First Vice President Bob Mattive, Vice President of Trade Affairs Ted Tschirky, and CEO Kam Quarles. They will provide insights into the report and participate in a Q&A session, offering a unique opportunity for media representatives to delve deeper into the findings.

This event marks a significant moment for the U.S. potato industry, highlighting its potential role as a major player in the global agricultural market. The National Potato Council’s initiative to commission this study underscores their commitment to exploring innovative strategies for industry growth and economic development.

For those interested in attending, the National Potato Council requires an RSVP through a designated Google Form. The virtual format of the roundtable ensures wide accessibility, allowing participants from across the globe to join in this pivotal discussion.

The implications of this report are vast, suggesting not only a boost for the U.S. economy but also the strengthening of international trade relationships. It’s a turning point that promises new opportunities and a brighter future for American potato farmers and the industry at large.

Source: National Potato Council (NPC)
Contact for further information:
Mark Szymanski
mark.szymanski@evocatillc.com

Editor & Publisher: Lukie Pieterse


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