Across Regions, Events, New Zealand, Australia, News April 2024, Seed

Elders Ltd celebrates 185 years with landmark sponsorship of World Potato Congress in Adelaide

Agricultural services company Elders Ltd has proudly announced its partnership as the major sponsor for the upcoming World Potato Congress, scheduled to be held from June 23rd to June 26th, 2024, in Adelaide, Australia. As a leading supplier of certified seed potatoes to commercial growers, Elders is an invested partner committed to supporting and advancing the global potato industry.

Based in Adelaide and celebrating 185 years of servicing Australian agriculture in 2024, Elders recognises the importance of supporting in-person events, like the World Potato Congress, that foster innovation, knowledge exchange, and sustainable practices amongst the potato community. By taking on the role of a major sponsor, Elders aims to contribute to the success and impact of this influential event.

“We are delighted to be a major sponsor of the World Potato Congress in our home city of Adelaide,” said Mr Nick Fazekas, Elders General Manager Rural Products.

“We believe in the importance of the World Potato Congress event to drive progress and collaboration and hope to contribute to a successful event through our substantial industry experience and extensive knowledge of the challenges that commercial growers face.”

“The theme of ‘Old World Meets New’ will open up conversation about the future of the industry globally as we see significant opportunities arise in emerging markets, both geographic and customer-preference based,”

“Changing customer demands are impacting both the product and the way markets are served, which is a significant change that the industry need to adapt to, to remain viable and profitable. The World Potato Congress will analyse these trends and more.”

Elders encourages industry professionals, farmers, researchers, and all potato enthusiasts to join the Congress from June 23rd to June 26th, 2024, and take advantage of opportunities for networking, learning, and engagement.

For further details about Elders’ involvement as the major sponsor and its commitment to the agricultural community, please visit the Elders website.

Source: Elders Ltd

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