On 3 and 4 September 2025, the global potato industry will turn its focus to the Netherlands for PotatoEurope, an event recognized for its pivotal role in fostering agricultural innovation, knowledge sharing, and business development within the potato sector.
Organized by the German Agricultural Society (DLG), the event will be hosted in the heart of Europe’s potato belt, at the location of Wageningen University & Research (WUR), Field Crops in Lelystad, the Netherlands, promising an agenda packed with cutting-edge demonstrations, expert-led discussions, and the latest in agritech solutions.
Set against the backdrop of a rapidly evolving industry, PotatoEurope 2025 will address critical issues such as sustainability, climate change, and the integration of technology in potato production. The event is expected to draw participants from across Europe and beyond, making it a must-attend gathering for growers, processors, breeders, and other key stakeholders in the potato supply chain.
Innovation on Display: Field Demonstrations and Tech Showcases
A hallmark of PotatoEurope is its large-scale outdoor field demonstrations, offering attendees an up-close look at the latest advances in potato farming machinery, planting techniques, and crop management solutions. In 2025, these demonstrations will highlight innovations in precision farming, water management, and disease control, all tailored to meet the challenges posed by climate change and evolving market demands.
Leading equipment manufacturers are slated to showcase cutting-edge machinery, including autonomous tractors, smart irrigation systems, and harvesters optimized for efficiency and sustainability. With live field trials, participants can witness firsthand how these technologies perform under real-world conditions, providing invaluable insights into improving yields and reducing environmental impact.
Sustainability and Climate Resilience at the Forefront
As the global potato industry grapples with the increasing effects of climate change, PotatoEurope 2025 will place a strong emphasis on sustainability. Workshops and panel discussions will focus on best practices for reducing the carbon footprint of potato production, minimizing water usage, and adopting regenerative farming techniques.
This year’s event will also feature presentations from leading researchers and agronomists who will share their latest findings on potato variety development. Particular attention will be given to breeding programs aimed at producing climate-resilient varieties that can withstand extreme weather conditions, pests, and diseases—offering solutions to the challenges many farmers are currently facing.
Networking Opportunities for Industry Professionals
PotatoEurope 2025 promises an unparalleled opportunity for networking and business development. The exhibition space will host some 350 national and international exhibitors, ranging from input suppliers to digital solution providers, creating a platform for attendees to explore partnerships, discover new technologies, and stay ahead of market trends.
The event will also include forums where industry professionals can discuss emerging challenges and opportunities, from market dynamics to consumer trends. With the Netherlands being a global leader in potato production, the local expertise will add a rich dimension to the event, offering valuable perspectives on efficient production practices and sustainable agriculture.
Global Industry Leadership at Its Best
PotatoEurope has consistently played a central role in uniting the global potato community, and the 2025 edition will continue this tradition by providing a forum where all facets of the industry can converge. In addition to exhibitors and live demonstrations, PotatoEurope will feature thought-provoking keynotes and seminars, with industry leaders presenting insights into the future of potato farming, from supply chain innovations to advancements in biotechnology.
In recent years, the potato industry has faced numerous challenges, from fluctuating global markets to the urgent need for sustainable practices. PotatoEurope 2025 will offer a roadmap for addressing these challenges, with practical solutions that balance productivity with environmental responsibility.
Looking Ahead to PotatoEurope 2025
As the date approaches, excitement continues to build for what promises to be one of the most influential events in the potato calendar. Whether you are a grower looking to adopt the latest technologies or a processor eager to expand your network, PotatoEurope 2025 will offer something for everyone. This event will be crucial in shaping the future of the global potato industry, driving innovation and collaboration in ways that will benefit stakeholders for years to come.
With its forward-looking agenda and commitment to sustainability, PotatoEurope 2025 will undoubtedly set new standards for excellence and innovation in the potato sector.
Stay tuned for further details, including registration information, exhibitor lists, and a full event schedule, as PotatoEurope Netherlands gears up to welcome the global potato community next September!
Contact for further information:
Kuno Jacobs
Managing Director, DLG Benelux
k.jacobs@dlg.org
www.potatoeurope.nl
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