In a strategic move to enhance its global potato breeding and farming operations, EUROPLANT Europe has announced the reorganization of its structure, incorporating breeding and farming activities under the unified EUROPLANT brand. As part of this initiative, Potato Seed Solutions will now operate under the name EUROPLANT America, marking a significant shift in the company’s approach to serving the North American potato industry.
Operating independently, EUROPLANT America will focus on marketing both existing and new potato varieties developed through the company’s international breeding programs. This reorganization is set to streamline the delivery of modern potato varieties that meet the evolving needs of the industry. With an emphasis on resistance, resilience, performance, and sustainability, EUROPLANT aims to address critical challenges facing growers and producers worldwide.
A key aspect of this transition involves SunRain, a company previously engaged in the multiplication and distribution of high-quality potato varieties. These activities will now be handled by EUROPLANT America, allowing SunRain to concentrate on other areas of its business as it exits the potato variety seed market.
Through this new structure, EUROPLANT America is poised to enhance its service and commitment to the potato industry across the Americas. The company remains dedicated to providing top-tier seed varieties designed to help growers thrive in today’s competitive and rapidly changing agricultural landscape.
EUROPLANT America invites members of the industry to connect in person at the upcoming Potato Expo in Orlando, where the team will be available at Booth #515. This event will provide an opportunity to learn more about the company’s innovative offerings and vision for the future.
Source: Europlant America
Contact:
Colton Thurgood, Head of Product Development at Europlant America
cthurgood@europlantamerica.com
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