Across Regions, Consumers, Europe, UK, Ireland, Events, Health/Nutrition/Food Safety, Most viewed stories, NextGen Potatoes, Sustainability, Webinars

Food Trends 2026 in focus: A-Insights and Valona webinar targets the risks – and growth signals – food companies can’t ignore

Strategic Signals for Food Manufacturers Navigating Regulation, Pricing Pressure, and Portfolio Risk

A-Insights is promoting a timely industry webinar for food-sector decision-makers, scheduled for next week, that focuses on five trend lines already influencing growth, margins, and portfolio strategy heading into 2026. The event is presented with Valona Intelligence under the title Food Trends 2026.

What is confirmed: date, format, and speakers

According to the official event page, the webinar will be held on February 19, 2026 at 4:00 PM CET / 10:00 AM ET, with a 30-minute presentation followed by a 15-minute Q&A.

Presenters listed are:

  • Shaun Wilken, Strategic Solutions Specialist
  • Eralp Calhan, Food Market Analyst

The five trend pressures on the agenda

The organizers’ published agenda identifies five issues they say companies should have on their radar now:

  • Weight-loss drugs (GLP-1s) and implications for food demand patterns
  • Trade wars and geopolitical disruptions
  • Commodity price volatility and margin risk
  • Dietary regulation pressure (including LHF, HFSS, and UPF references)
  • Packaging regulation and compliance/operational effects

These are not presented as theoretical topics. The event messaging frames them as active market forces already influencing decision-making in food manufacturing.

What attendees are expected to take away

The official description says attendees will get three practical outcomes:

  • A current-state read on each trend and why it matters in 2026
  • Guidance on what signals to monitor to stay ahead of disruptions
  • A framework for identifying opportunity pockets and converting risk into growth action

That focus on monitoring and action – rather than trend commentary alone – is likely the main value proposition for operations leaders, category teams, procurement groups, and strategy units working under tighter performance pressure.

Why this is relevant to Potato News Today readers

For the potato value chain, the relevance is immediate. Even when a webinar is not potato-exclusive, the themes map directly to core business realities in potato processing and fresh-market planning:

  • Input-price sensitivity: commodity swings can alter contract assumptions and margin planning
  • Demand-shift risk: GLP-1-linked consumption changes could affect product mix strategy
  • Regulatory exposure: packaging and dietary policy evolution can affect labeling, formulation, and market access timelines
  • Geopolitical spillovers: trade friction can influence freight, ingredient sourcing, and competitive positioning

This is an industry inference based on the webinar’s stated topics and stated learning objectives, not an explicit claim by the organizers about potatoes specifically.

Editorial note to readers: register early and attend live

Given the compact format and the inclusion of live Q&A, this session appears designed for rapid executive scanning of what could become material planning constraints – or openings – in 2026.

For readers tracking food-market direction closely, attending live is likely preferable to catch the Q&A segment and clarify implications for your own category strategy.

How to register

Registration is open at the official page shared by the organizers:
https://watch.getcontrast.io/register/valona-intelligence-food-trends-you-need-to-master-for-growth-in-2026

Can’t make it to the live event? Register anyway to receive the recording.

Source: A-Insights


Discover more from Potato News Today

Subscribe to get the latest posts sent to your email.

Editor & Publisher: Lukie Pieterse


Feel free to get in touch with Lukie!
He’ll be happy to share your company news stories on Potato News Today:
lukie@potatonewstoday.com
Connect on LinkedIn, follow on TwitterX, Facebook and Bluesky
About us

PULSEMASTER

URSCHEL

FPS Food Process Solutions

A-Insights

ELEA

VOLM COMPANIES

FAM STUMABO

DCA Market Intelligence

TOMRA FOOD

RESTRAIN

KIREMKO

GRIMME

HarvestEye

DORMFRESH | 1,4GROUP

Site Stats

  • 2,594,109 page views