Australia: Taste and convenience key factors to increase potato consumption

Aussie consumers are buying potatoes for taste and convenience, and are keen to purchase more, according to new industry research carried out as part of a potato research study funded by potato levies with matching funds from the Australian Government. The first wave of results from the industry-funded initiative have been released, shedding encouraging new light on purchase triggers and[Read[Read More…]

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UK: Potato Council urging farmers to promote potatoes to the public

Farmers should be “loud and proud” of potatoes and teach the public about the benefits of the nation’s No 1 source of carbohydrate, says the new leader of the Potato Council. As part of Potato Week, which runs from 6-12 October, the Potato Council is pushing three main aims – promotion, production and protection of the potato sector. “Potato Week[Read[Read More…]

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Northern Ireland: Tremendous turnout for Potato Festival

Well over 5,000 people enjoyed the sights, sounds, smells and tastes of Northern Ireland’s second Potato Festival, held at a site adjacent to the Giant’s Causeway last Saturday. And visitors who may have thought that the humble spud was fast receding into the background – as part of our local folklore – would have come away with a clear message[Read[Read More…]

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Australia: Potato consumption research to help growers

Potato growers will soon have convenient access to consumption trends thanks to Potato Tracker: a recently launched market research project to take place during the next year. The Potato Tracker project will survey consumers through online questionnaires then distribute the data to growers and industry through a monthly report. The project, funded by Horticulture Australia with matched funds from the[Read[Read More…]

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Farming Life: Duff to co-ordinate potato promotion campaign

Putting potatoes back on the plates of consumers is to be the key objective of a local promotional campaign. Consumption of potatoes has been declining in recent years as the consumer opts for alternatives such as rice and pasta. Potato industry representatives with support from the Ulster Farmers’ Union (UFU) and Department of Agriculture and Rural Development (DARD) are working[Read[Read More…]

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US: Hot potato – Lowly spuds are trendier than ever

The lowly potato is quickly climbing the trendy food ladder. Burger Business says the quick-service chains are not adding “new creative entrees” to their menus, except when it comes to fries. Let’s face it: potatoes are cheap to buy and profitable to sell. To make even more money selling them, restaurant owners are adding spices (even McDonald’s is testing this[Read[Read More…]

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UK: No great change to acrylamide and furan levels, says FSA safety report

The UK Food Standards Agency (FSA) detects ‘no significant change or discernible trends’ across many food categories for process contaminants acrylamide and furan. The report looked at acrylamide and furan levels in 556 UK retail foodstuffs obtained over the period November 2011 – December 2013. The highest mean concentrations of acrylamide (500 micrograms per kilogram) were detected in popped crisps,[Read[Read More…]

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UK: Potato sales fall thanks to promotional spike

Potato value sales have fallen for the first time since early 2012, as a huge spike in promotional activity has weighed down prices. According to the Potato Council, 40% of all fresh potatoes were sold on deal compared with 14% a year ago. This contributed to average prices falling by 9.9% and value by 12.3% over the period.Source: on[Read[Read More…]

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Market research to track consumer views of Australian potatoes

Australian potato growers are set to gain fresh insights into how consumers view their products as part of a new market research project that has started this month.  The Potato Tracker project, being undertaken by leading research agency, Colmar Brunton, will determine what drives Australian consumer behaviour and consumption habits in relation to potatoes.Source: potatopro.comSee on – Potato News[Read More…]

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UK: Potato consumers urged to ‘trade up’

A Potato Council marketing push this autumn will encourage shoppers to “trade up” from generic potatoes to named varieties. Valued at £370,000, the campaign will aim to reach 6.9 million families through advertisements in food and lifestyle magazines as well as online. The main focus will be on Maris Piper, considered the most widely recognised variety, but it will also[Read[Read More…]

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US: Concerns about potato consumption

Potato sales for U.S. growers pose interesting questions. Eighteen percent of the crop is exported, but statistics on domestic potato consumption create a mystery, according to Mike Carter, co-chair of the domestic marketing committee for the U.S. Potato Board and a member of the board’s executive committee. Carter, who is also the chief executive officer of Bushmans’ Inc., located in[Read[Read More…]

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New Zealand potato boss seeks to replicate Fonterra success

New Zealand wants to replicate the success of dairy company Fonterra in commodities such as meat and horticulture. That is according to ­Potatoes New Zealand chief executive Champak Mehta, who spoke at the Potato Industry conference in Mt Gambier, South Australia, on Monday. Mr Mehta said NZ’s dairy industry had enjoyed tremendous growth, thanks to demand from China and the[Read[Read More…]

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UK: Potato advertising campaign set to drive sales

Potato Council embarks on a high profile consumer advertising and PR drive worth £370k. Set to reach 6.9 million families, advertisements will appear in key lifestyle titles such as Grazia, Hello, Heat and Closer, as well as food magazines including BBC Good Food, Delicious, Easy Cook and Weightwatchers. This will be supported by banner advertising across high traffic website sites[Read[Read More…]

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US: Potatoes in decline?

Are potatoes in Idaho, make that the nation, in decline? A recent newspaper article claimed that the potato industry is fighting declining interest on the part of consumers. Those are fighting words to Frank Muir, president and CEO of the Idaho Potato Commission.Source: www.aginfo.netSee on – Potato News You are unauthorized to view this page.

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Australia: WA potato growers boost consumption with $1.5 million marketing campaign

Western Australia’s potato growers’ $1.5 million investment in marketing has produced a lift of 2000 tonnes in sales this past financial year. The marketing program was working to tackle consumer perceptions that potatoes were unhealthy and inconvenient. The WA industry usually produces 50,000 tonnes of potatoes each year.Source: on – Potato News You are unauthorized to view this[Read More…]

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Australia: Potato industry push for national marketing campaign

Australians have turned their back on potatoes in favour of ‘trendier’ carbohydrates, according to an industry body. Potatoes South Australia chief executive Robbie Davis says potatoes are widely considered fattening, high in bad carbohydrates, inconvenient and boring. Due to a lack of national marketing, Ms Davis says rice and pasta have become the more popular choice amongst consumers.Source: on[Read[Read More…]

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UK: Farm Frites add new gluten free roast potato to range

Potato products supplier Farm Frites has introduced a new gluten-free roast potato to their range of products. The Crispy Roast Potatoes are pre-fried and take 20-25 minutes to cook from frozen.Source: on – Potato News You are unauthorized to view this page.

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U.S. Potato Board partners with World Food Championships

The U.S. Potato Board has signed on as a partner to the World Food Championships for the 2014 competition in downtown Las Vegas Nov. 12-18. Those who compete in the World Recipe Championship event will have to incorporate potatoes into their recipes. The U.S. Potato Board will host the TopTater Tournament of Champions event. This years championships will feature close[Read[Read More…]

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UK: Decline in fresh potato sales slows down

The fall in sales of fresh potatoes has slowed, according to the latest Potato Council figures. Volume sales fell 3.7% year on year in the 12 weeks ending 22 June [Kantar Worldpanel], compared with a 6% decline last quarter.Source: on – Potato News You are unauthorized to view this page.

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US: A federal food fight over the white potato

Millions of women with infants and children in America need food. The federal program, Special Supplemental Nutrition Program for Women, Infants and Children (known as WIC), has provided nourishing food (milk, eggs and bread) to those in need for more than four decades. For the past five years, WIC included fruits and vegetables, but not white potatoes. The nonpartisan Institute[Read[Read More…]

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Lukie Pieterse, Editor and Publisher of Potato News Today

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