Promotion/Marketing

High-flavor potato varieties: MountainKing re-brands popular gourmet potato varietals 

MountainKing has launched a re-brand of one of its popular, gourmet varietals with the introduction of its Butter Cream Potatoes, now available in three-pound poly mesh bags, the company says in a recent news release. “The new Butter Cream name speaks to the attributes of this yellow-flesh variety in a way that resonates with the shopper,” says Andreas Trettin, marketing director for MountainKing.

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Retail consumers in the U.S. spent more on potatoes

Potatoes USA says in its latest monthly newsletter that potato retail sales increased in dollar sales but decreased in volume sales from July 2021 – June 2022, compared to the same timeframe a year ago. As consumer prices increased by 10.5%, retail dollar sales increased by 5.7%. The total volume sales decreased 4.4% from the same time a year ago, but they remained above volume sales prior to the pandemic. Dollar sales have continuously increased over the last five years.

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Potatoes USA: Spud Lab ‘impresses restaurant chefs’

Members of the Global Culinary Innovators Association (GCIA) learned about potato trends and witnessed a culinary demonstration at the Potatoes USA Spud Lab in late August. While visiting the Potatoes USA Spud Lab during their event, they received an overview of potato trends in foodservice and useful resources about potatoes.

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PepsiCo India adds gourmet chips to Lay’s portfolio

Food and beverage company PepsiCo India has launched its premium potato chips brand Lay’s Gourmet in India to tap into the growing market for premium snacks in the country, according to a news story published by the website Mint. Consumers in India have been moving up to better, more premium products as affluent households grow in size. In the top metros too such households are driving demand for more niche food and beverage brands.

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Fresh Solutions Network reveals potato farmers’ role in providing reliable, nutritious and affordable food

With increased focus on food security, inflation, and health, potatoes continue to gain popularity and grow in demand. Fresh Solutions Network announced the important role of their network of farmers and potato products. Fresh Solutions Network is a group of independent, family-owned farms that grow, pack, sell and deliver fresh potatoes and onions to customers across the US.

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Frito-Lay snacking survey: Consumers go beyond just flavors, look to companies’ promises when choosing a snack

The latest U.S. Trend Index from Frito-Lay polled consumers on their snacking preferences and priorities and found that the 90 percent of consumers who snack daily care about the companies whose snacks they’re eating. Snack companies’ attention to sustainability practices (77 percent), community impact around food access (78 percent), and treatment of employees (87 percent) are among the top values driving purchasing decisions.

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U.S. potato exports show continued signs of recovery

With many countries around the globe relaxing restrictions and showing signs of recovery from the pandemic, demand for U.S. potato exports is strong in many markets. Potatoes USA says in a news release that during the first three quarters of the marketing year (July 2021-March 2022), overall U.S. potato and potato product exports increased from the same period one year earlier.

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Belgians launch UK processed potato push

A substantial new two-year marketing campaign to promote Belgian processed potatoes is launching for the UK retail and foodservice sectors under initiative of VLAM, the Flanders’ Agricultural Marketing Board. “Belgian processed potato products are a strong and proven solution for retailers and caterers, with excellent quality in-home and out-of-home options to meet consumer trends, said Katrien De Nul, promotion manager at VLAM.

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U.S. potato industry sustainability: ‘Learning, creating, and telling our story’

Sustainability and climate change continue to be a part of the conversation, both in policy discussions and within the potato supply chain. During Potato Expo 2022, the hosts of the National Potato Council’s Eye on Potatoes Podcast sat down with two of the industry’s sustainability leaders who are working to ensure the potato industry remains at the front of agriculture’s sustainability success story.

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First truckloads of Prince Edward Island potatoes arrive in American markets

Potatoes from the Canadian province of Prince Edward Island are once again rolling down the highway to the United States, with the first truckloads arriving in the Boston area Tuesday morning. As Nancy Russell  reports for CBC News, exporters began loading their trucks on Monday, three days after the U.S. Department of Agriculture announced the potatoes would be permitted south of the border and four months after the ban was first imposed by the Canadian Food Inspection Agency (CFIA).

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Gwillimdale Farms introduces ‘Conscious Consumption’, a full line of number two potatoes

Gwillimdale Farms is pleased to announce the debut of a brand new and fully automated potato grading system – equipped with artificial intelligence – to its one-stop shop. This new system has multiple different parameters set to meet the required specifications of size, volume, shape, grade, and deviation. The investment allows a big move toward sustainable agriculture and reducing food waste.

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US potato sales at retail increased in 2021 compared to 2019

Potato sales from January to December 2021 increased compared to the same period in 2019, before the pandemic, but could not keep up with consumers’ increased time spent in home kitchens during 2020, according to Potatoes USA. The industry body says volume sales increased almost 5% compared to the more normalized time of 2019.

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Upcycled Uglies Kettle Chips gets a new look

Uglies Kettle Chips announces a brand redesign with a new logo, website, and a package design ready to hit shelves this month. Uglies, a division of Dieffenbach’s Snacks, has been on a mission since 2017 to reduce waste, support farmers, and fight hunger by using imperfect potatoes to craft delicious kettle-cooked potato chips.

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Fries in short supply due to Canada’s climate woes

A mix of drought in Canada’s prairies and flooding on its Pacific coast have brought about crop production and shipping woes now leading to international shortages of fries and mustard. In Japan, for example, McDonald’s has been forced to ration fries as the British Columbia floods squeezed potato imports, while mustard producers in France are forecasting steep price increases because the drought in another part of Canada – the world’s biggest producer of mustard grains – cut supplies.

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Trade ban clouds solid potato year for Canadian farmers

It was a good year for Canada’s potato farmers in 2021 with seeded and harvested acres and yields reaching levels not seen for more than a decade, according to Statistics Canada estimates. However, significant challenges remain with Prince Edward Island, the nation’s largest producer, dealing with an export ban while a tough weather year in the west might mean production will fall short of being able to meet an increase in processing capacity.

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National Potato Awards: Chippy Chat and Isle of Ely Produce win Marketing Award

Chippy Chat and Isle of Ely Produce, both based in Ely Cambs in the UK, won big at the recent National Potato Awards 2021, presented at a celebratory dinner on the first night of the British Potato 2021 event. They won the marketing award for work linking fish and chip shop owners and growers in the UK, and was collected by Austen Dack, Managing Editor of Chippy Chat, and Oliver Boutwood, Isle of Ely Produce Director.

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Albert Bartlett launches ‘Make It Extraordinary’ ad campaign

Albert Bartlett launched a new national advertising campaign capturing its brand-new theme ‘Make It Extraordinary’.  As Fiona Briggs reports for Retails Times, the advert includes a fantastical representation of the potato picking line and features world-class acrobats to demonstrate the five-star treatment that every one of Albert Bartlett’s potatoes receives.

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APHIS commends CFIA for voluntarily prohibiting export of seed and fresh potatoes from Prince Edward Island

In a news release issued today, the U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS) commends the Canadian Food Inspection Agency (CFIA) for voluntarily prohibiting export of seed and fresh potatoes from Canada’s Prince Edward Island (PEI) into the United States due to the confirmed presence of Synchytrium endobioticum in that country.

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Potato buyers treated to virtual reality tour of Prince Edward Island

The Prince Edward Island Potato Board in Canada is using virtual reality to remind buyers of the reasons to purchase spuds from the Island. As Nancy Russell reports for CBC News, the board has sent a dozen virtual reality kits including high-tech goggles to many large national retailers across Canada, as well as some regional retailers both in Canada and the United States.

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‘Tasteful Partners’: A new entity formed by Tasteful Selections and RPE

Tasteful Selections and RPE, its exclusive sales and marketing partner, have formed a new entity: Tasteful Partners. As part of the arrangement, Tasteful Partners is acquiring RPE and closed on the sale last week. The deal creates synergies as well as alignment and integration opportunities across Tasteful Selections and RPE, said Bob Bender, Tasteful Selections chief executive officer. The new Tasteful Partners entity is a wholly-owned CSS Farms subsidiary.

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U.S. potato sales strong in marketing year ‘unlike any other ever experienced’

The marketing year that ended in June 2021 was unlike any year the potato industry has ever experienced, says Potatoes USA in a news release issued today. “With pandemic restrictions ebbing and flowing from June 2020 to July 2021, sales at foodservice fluctuated while retail purchases remained extremely strong throughout the year,” the industry body says.

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Potato and frozen chip brand Koffmann’s receiving good support from top chefs

The UK hospitality sector has been fully open for a few months now. Although not quite back to full capacity, people are enjoying being able to eat out again.“We have seen a massive demand for our brand both in fresh potatoes and frozen chips,” explains Simon Martin from Koffmann’s. “We have put a huge amount of work into this brand and promoting it. We have started supplying the Gordon Ramsey chain of restaurants and have had good support from him and other top chefs through social media.”

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Industry sets expectations for Idaho, U.S. potato crops

The transition from old crop to new crop potatoes is taking place right now, and two potato industry observers report that expected reduced fresh shipments during the 2021-22 marketing year should provide a firm market. Mark Klompien, president and CEO of the United Potato Growers of America For the 2020-21 season, Klompien said that fresh potato pricing seems to be finding stable footing this fall.

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U.S. potato exports rebound, continued growth expected

Total U.S. potato exports increased by 4% in volume and 1% in value for July 2020 – June 2021 compared to the previous marketing year (MY). The rebound in exports was led by a 9% increase in fresh potatoes, a 10% increase in potato chips, and a 2% increase in frozen exports, accounting for 51% of the total. It is anticipated that with the continued easing of restrictions around the world, U.S. potato exports will continue to grow in MY22.

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Potato Corner to launch digital micro-series to drive consumer engagement

What can possibly happen in 10 seconds? For Filipinos hooked to their mobile phones for more than 10 hours a day every day, 10 seconds is a lot. A new advertising concept will even shake things up in online consumer engagement as Potato Corner, the beloved “flavored fries,” brings its playful and fun flavors in a pioneering, never-before-seen storytelling adventure.

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