Promotion/Marketing

Marketing success: ‘Bud the Spud’ content seen over 5M times by British consumers

Between May and July this year AHDB’s marketing team ran a successful campaign which aimed to keep potatoes relevant to consumers while educating them about their versatility, ease of use and health benefits, the organization says in a recent news article. In response to the market dynamics created by COVID-19, AHDB says there was a need to create additional demand in retail and drive volume in sales to attempt to make up for some of the losses through foodservice. Bud the Spud’ was part of a marketing campaign (More Than a Bit on the Side) with proven positive results.

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Robbie Davis to step down as CEO Potatoes South Australia Inc

Following eight years at the helm of Potatoes South Australia, Robbie Davis will be stepping down from her role of Chief Executive at the end of 2020. The change comes as the Association moves into new territory with a greater emphasis on Brand Australia and growing national significance of the world’s 3rd largest food crop to the Australian horticulture industry. Despite this inevitable and exciting new challenge, Robbie believes it is the right time to say farewell to the representative body she has built with the help of a band of dedicated stakeholders from all sectors.

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Brexit woes: Why a ‘no deal’ could bring potato trade with EU to a halt

Potato seed and ware exports from the UK could be interrupted in a Brexit no deal scenario and there are signs that seed potato growers are looking to export potatoes before the transition period ends on December 31, writes Marianne Curtis in an article published by Farmers Guardian. Patrick Hughes, AHDB head of export trade development – potatoes, explains: “At the moment we don’t have third country equivalence and if there is no deal, it will not be in the offing straightaway. This would stop all exports of potatoes to the EU – both seed and ware.”

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AHDB: 5 ways for British farmers to get involved in education

If you’re a British farmer looking to engage with your local school, AHDB says it is ready to help. In a recent news release, AHDB says it provides tools and resources that help farmers educate schoolchildren about farming and where food comes from. There are five different ways farmers can help children learn more about farming.

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Millions of smiles return to stores via Lay’s potato chip bags benefiting Operation Smile

While shoppers’ smiles are currently hidden behind their masks, they’ll soon spot plenty of friendly faces in the snack aisle thanks to Lay’s, which is converting millions of potato chip bags to feature the real smiles of 30 “ordinary” people doing extraordinary things in their communities. During a time when joy is needed more than ever, the new Lay’s bags continue the brand’s mission to inspire even more smiles in 2020, with up to $1 million in proceeds benefitting Operation Smile.

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MountainKing adds longtime fingerling farmer, packer Cindy Adkins to sales team

MountainKing has added Cindy Adkins, a former owner and operator of the nation’s largest certified organic packer of fingerling potatoes, to its team of sales representatives. Based in Colorado, where she started growing and harvesting fingerlings back in 1997, Adkins will be responsible for helping MountainKing’s retail partners increase sales of the company’s small round varieties and fingerlings. “As a vertically integrated company, MountainKing can compete with any major producer and packing house.” Cindy says.

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Colorado’s Skyline Potato starts 2020 on optimistic note

Just days before his Center, CO, operation kicked off its 2020 San Luis Valley potato season, Skyline Potato Co. General Manager Les Alderete said he was optimistic about the overall market situation and the coming year. “We’re hoping for a decent year,” Alderete said in mid-August, adding that although the summer had been hot and dry, the growing season was good and harvest weather forecasts were also favorable. He did say that water in the San Luis Valley is “tight” after a short snowpack.

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Isle of Ely Produce created ‘chip ambassador scheme’ to help promote the Great British chip

Isle of Ely Produce have created a chip ambassador scheme, consisting of shop owners and fryers who will promote best practice for potato buying, storing and frying, reports Daniel Mason for Elystandard. The Ely company aims to continue the work it has done through their open days and the ‘field to frier’ award it sponsors at the national fish and chip awards. As part of the scheme, chip ambassadors will be used to sample new varieties that come into the market brought by potato distributor Agrico and Isle of Ely, such as Babylon and Lugano.

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American lawmakers encourage action on potato dispute with Mexico

A group of U.S. Senators is encouraging action to be taken in the potato dispute with Mexico. In a letter sent to Secretary of Agriculture Sonny Perdue and U.S. Trade Representative Robert Lighthizer, the lawmakers urged more support for U.S. exports of fresh potatoes. Mexico was the third most important destination for potato exports in the marketing year 2019, valued at $239 million. According to Potatoes USA, the volume of American exports of frozen potato products increased 12 percent to Mexico for the marketing year 2020, after a 20 percent retaliatory tariff resulted in a disappointing 2019.

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Processing markets in Britain look to the return of education sectors; exports started strongly

Free-buy potato markets in the UK continue to see pressure on prices. Increasingly available supply for markets has met a widespread muted level of demand. Trade has remained on a steady level, consisting of mostly repeat orders. Processing markets have been reported as steady this week, with some better levels of demand for frozen potato products following the government ‘Eat Out to Help Out’ voucher scheme. Processing markets look to the return of education sectors for an increased level of demand in the next few weeks.

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Coronavirus reduced Egypt’s potato exports by 25 percent

The head of the Union for Producers and Exporters of Horticultural Crops (UPEHC) Mohamed Heggi announced Saturday that Egypt’s exports of potatoes this year has fallen by 25 percent, due to the coronavirus crisis and its impact on exports in general. Egypt exported 673,000 tons of potatoes this year, falling short of the target for 850,000 tons. He added that potatoes were planted on 408,000 feddans (171,000 ha), with the largest amount cultivated during the winter planting period which saw production reaching three million tons.

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In-depth study looks at the impact of COVID-19 on the potato supply chain in the US

When COVID-19 hit, the dynamics in the food supply chain were catapulted into completely uncharted waters, the team at ClimateAI writes in an article published on Medium. The authors dive deep into one crop that has been front and center throughout the pandemic: the potato. What happens to the supply chain when McDonalds stops producing fries, restaurants around the world are forced to close overnight, and potato chips and table potatoes become retail gold? According to ClimateAI, the case study will help readers build a deep understanding of the impacts that the pandemic sent rippling across the food supply chain.

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‘Grow Your Own Potatoes’ project in Britain a success despite pandemic crisis

Keeping children engaged in the Grow Your Own Potatoes (GYOP) project has been a priority for AHDB Potatoes’ education team, ever since schools closed back in March, not long after planting their potatoes as part of this year’s GYOP project. GYOP was launched in 2004 and since then over 5 million children in Britain have discovered where potatoes come from, how they grow and their health benefits. The value of the programme has been recognised by the general public, and also by the potato and food industry.

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Lay’s introduces potato chip flavors modeled after countries

Lay’s is hoping some new potato chip flavors can partially satisfy some cravings folks may have for the food at some of their favorite travel destinations. Since you can’t hop on a plane, Lay’s is bringing the destination to customers. The four new flavors feature Greece, Thailand, Mexico, and Germany. You can’t just get them in the store: you have to win them. To do so, just reply to one of the company’s social media pages and tell them which country you’d like to visit.

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Nutritious and satisfying: Potatoes USA explains the versatile potato

With consumer demand increasing for plant-based menu options, now is the time to put more spuds on your menu. Potatoes are a staple in nearly every cultural cuisine, so they’re uniquely suited to deliver today’s most craved global flavours, says Potatoes USA in this article prepared by Caterer Middle East staff. Being naturally fat-free, cholesterol-free, and low in sodium, this makes potatoes the perfect product for a healthy diet.

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Side Delights positioning for increased cooking at home and changing consumer wants

Side Delights was an early adapter to the trends of “the cooks of this century” with cutting-edge blogger programs, organic options, convenience products, and packaging breakthroughs. Since the pandemic began, consumers leaned further into home cooking. This encouraged associated benefits, like eating healthier and saving money. Side Delights saw a significant increase in organic web traffic to the Frequently Asked Questions page of Sidedelights.com during the Shelter in Place. The most common searches were for the best way to prep, cook, and store meals at home.

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US potato exports still strong despite pandemic impacts

In a news release issued earlier today, Potatoes USA says that US potato exports for the July 2019 – June 2020 marketing year (MY20), declined 2.6% in value from the previous year’s record levels. These declines were due to the losses in sales during March – June due to the reduction in demand caused by the global pandemic. The volume of US exports of frozen potato products to Mexico were up 12% due to the recovery from significant losses the previous year from the 20% retaliatory tariff. Exports to Taiwan (which managed to avoid any significant COVID related restrictions) were up 7%, Thailand up 6%, and Japan up 0.2%.

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In prioritising potato exports, Bhutan implements modern technology solutions with great success

Potatoes are one of Bhutan’s main exports, with the tiny landlocked country sending out 24,970 MT of potatoes in 2018, mostly to India. There was space to enhance the auction system of potato trading – by improving the quality and packaging of the potatoes Bhutan puts up for sale, making prices more competitive and shortening the transaction times for farmers. With enhancement in mind, the country tackled these improvements in partnership with the Enhanced Integrated Framework, adding machines to grade potatoes that are then packed in designed bags that go up for sale at online auctions.

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Western Australia’s processed potato sales hit by COVID-19 lockdowns; high demand for fresh potatoes

The Western Australian french fry processing industry is bouncing back, according to the state’s peak industry body, after suffering “a dramatic effect” from COVID-19, with sales crashing when lockdown restrictions were implemented. WA Potatoes Senior Project Manager, Georgia Thomas says that the WA industry has reported high demand for potatoes this winter led by a range of factors across the year including higher online sales.

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Supply shortage, rise in demand push potato prices in India up by 40% in major cities

In the major metros of Mumbai, Delhi, Kolkata and Chennai, potatoes are selling for Rs 30-45 per kg, depending on the variety and quality. In Mumbai, a kg of potato is priced at Rs 35-45, while in Delhi and Kolkata prices are hovering between Rs 30-40 per kg. Potato traders from Uttar Pradesh, the largest producer of potatoes in India, said prices are unlikely to come down until November, when the new crop starts coming in.

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Potato growers to benefit as Thailand lifts tariffs on Australian potatoes

AUSVEG, the industry representative for Australia’s vegetable and potato growers, has welcomed the announcement from Agriculture Minister David Littleproud that two key commitments are now realised under the Thailand-Australia Free Trade Agreement (TAFTA), which will improve market access for Australian potato exporters into the Thai market.

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Potatoes USA pulls back the curtain on consumer buying behaviors

Potatoes remain a leading category staple at retail. As growers keep pace with increasing demand, Potatoes USA continues to bring value for both growers and retailers. Lilian Diep, writer for AndNowUknow got in touch with the organization to learn more about the initiatives and studies that will take place this upcoming fiscal year. “We’re working on a couple of things over this next year. Right now, all of our retail growers are moving at full capacity to bring products into stores,” Kayla Dome, Marketing Manager, said.

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Lukie Pieterse, Editor and Publisher of Potato News Today

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