Brits have shown their love for the humble spud, with AHDB’s latest jacket potato campaign receiving over 55.3 million social impressions during the six-week period. The New Packed Lunch’ campaign, which ran from 18 February – 31 March 2021, ran across Facebook, Instagram, Twitter, Pinterest and TikTok, to remind consumers of the virtues of the classic baked potato.
New Potatoes South Africa awareness campaign highlights resilience, optimism of unsung industry heroes
Potatoes South Africa (PSA) has launched a bold new awareness campaign in a bid to create perspective about the resilience and performance of the potato industry’s stakeholders in the country, especially in the context of South Africa recently marking the one-year anniversary of the COVID-19 disruption. Called #WhenHopeWhispers, the campaign aims to highlight the resilient spirit and contributions of various stakeholders from the potato industry.
The boards of directors of the Produce Marketing Association (PMA) and United Fresh Produce Association (United Fresh) have reached an agreement in principle to create a new global trade association combining their resources and expertise to enhance member services, increase advocacy before government and the public, help members grow their businesses, and drive consumption of fresh produce.
Potatoes USA, the marketing and promotion board for the U.S. potato industry, elected new leadership during the Annual Meeting on March 11, 2021. The newly elected Chairman and Executive Committee will lead the Board through 2021-2022. As chairman, Raybould will prioritize restoring demand for potatoes back to pre-pandemic levels.
Frank Muir, who has been president and CEO of the Idaho Potato Commission since July 2003, announced that he would be retiring in six months. When Muir took the helm at the IPC 18 years ago, farm gate revenues for Idaho potatoes were at a 15-year low. Nationally, the famous and once highly regarded Idaho russet had lost much of its sheen. Muir was brought aboard, he said, “to turn this thing around,” and turn it around he did.
A marketing strategy that works: Idahoan Foods reached nearly 5 million new households since start of pandemic
Idahoan Foods saw sales of its fresh-dried mashed potato products rise during the pandemic as consumers cooked more meals at home. Consumers embraced more time at home by experimenting with new recipes, reaching for global flavors as a way to explore other cultures, and showed off their skills on social media. Idahoan tapped into these rapidly evolving consumer trends and pivoted marketing strategies throughout the year in order to connect with new households and keep encouraging consumers.
Anyone who’s had Belgian fries after a night of drinking Belgian beer can certainly understand their appeal. And Belgian chip shops are trying to make sure that that experience can be had for future generations – by applying for UNESCO status. Belgian beer has already had that status for half a decade at this point – and now it’s fries’ turn to follow suit, says the umbrella organization that represents the owners of Belgian fry kiosks.
Lidl Ireland and its supplier, Meade Farm, have introduced an exclusive limited edition range of Irish Gold Potatoes which have hit stores just in time for St. Patrick’s Day. Supplied exclusively to Lidl by their long-term supplier, Meade Farm, these premium unique white potatoes were grown by Meath-based Gibbstown Farm and have a distinct taste and traditional heritage, the discounter said.
A move to cut down on food waste by selling unwashed potatoes – and in doing so potentially double their shelf-life – is being launched by Tesco, the company says in a press release. In doing so, it will help cut down on what waste advisory action group WRAP, say are the UK’s single most wasted food in the home.
A new video campaign has been launched by Potatoes USA to help combat meal fatigue and show consumer the many different meals that can be prepared using potatoes. Retail potato sales saw tremendous growth in 2020 as consumers stocked their pantries in March and beyond.
PepsiCo’s North America Frito-Lay unit is launching the first TV campaign for its Ruffles brand of ridged potato chips in almost a decade, while extending its marketing partnerships with star basketball players. Snack foods have seen stronger sales growth in the past year as homebound consumers do more of their own cooking during the pandemic. To help maintain that sales momentum, Frito-Lay has ramped up its marketing efforts with higher-profile campaigns.
Local consumer research has shown that those who are decreasing their consumption of potatoes are concerned about health and weight loss. Those who have increased their potato consumption are interested in budget-friendly and healthy meals and are young families or young adults with no kids. So says Western Australia’s Marketing Manager, Georgia Thomas. The theme of the Autumn-Winter campaign for WA Potatoes is
EarthFresh today launched a new winter promotion highlighting their premium white potato variety – the Polar White. The company says in a press release that this white potato has an excellent taste profile and is a growing favorite throughout the US.
The 39th annual Southern Rocky Mountain Agricultural Conference and Trade Show started its three-day run Tuesday, Feb. 2, on Zoom and at the Ski Hi Complex in Monte Vista. John Toaspern, Potatoes USA Chief Marketing Officer, gave an overview of potato sales from March to December of last year during his 30-minute session. His report was mostly positive. Retail sales soared and continue to do so as people stayed home during the pandemic.
Wada Farms Marketing Group, headquartered in Idaho Falls, ID, is a major supplier of potatoes from both Idaho and Colorado. Rand Green writes in an article for The Produce News that in its Colorado operation, the company appears well positioned to meet customers
Associated Potato Growers Inc. is one of the largest potato packing cooperatives in the Midwest, marketing yellow and red potatoes
In the end, 2020 was a pretty good year for Idaho
AHDB Potatoes will launch a new marketing campaign this February, with the amazing jacket potato at its heart. The versatility and adaptability of baked potatoes is the focal point of the latest wave of marketing activity, with Britons encouraged to extend the teatime favourite to a hot lunchtime alternative.
According to MountainKing
Now in its 16th year, the Grow Your Own Potatoes Programme (GYOP) is an AHDB educational initiative that helps children in Britain learn more about where their food comes from, how it grows and the role potatoes play in a healthy, balanced diet. Since it began, it has delivered positive messages about potatoes to more than five million primary school children nationwide. AHDB announced yesterday the programme will go ahead as planned in 2021 with the support of the potato industry.
Potatoes help support the Dietary Guidelines for Americans’ recommendation for increased nutrient-dense vegetable consumption. Says John Toaspern, Potatoes USA Chief Marketing Officer: “It’s official: the latest Dietary Guidelines for Americans have yet again confirmed the importance of eating more vegetables such as potatoes that provide potassium and vitamin C. The 2020-2025 Dietary Guidelines for Americans recommendations focus on increased nutrient-dense vegetable consumption.
John Toaspern, Chief Marketing Officer at Potatoes USA provides insight from this year
Tuber Produce USA Inc is a part of the Tuber Group of Companies which trades all kinds of fresh and frozen produce, as well as wild bird and pet feeds to clients across the globe. The company is now awaiting applications for an experienced frozen foods broker position that is available at its office in the US. The position will require a successful candidate to import and export all kinds of frozen fruits and vegetables to clients within the US.
NEPG (North-Western European Potato Growers) says it is unsure of the current potato situation and does not expect major changes in the demand side of the market in the coming weeks. NEPG says in a press release that due to the pandemic, there is hardly any demand for potatoes on the open market from the processing industry, and prices are on an extremely low level. Another large challenge is the actual sprouting threat reported by growers.
Lamb Weston has smashed the 2020 B2B Marketing Awards, taking Gold in the Best Product Launch Campaign and the highly coveted Grand Prix: Campaign of the Year for the launch of its innovative Dukes of Chippingdom in February. Up against global brands such as Nokia, Mastercard and Lenovo, and with nominees for the Grand Prix Award including Rolls-Royce, M&S Corporate Gifts and Intuit QuickBooks, Lamb Weston