Promotion/Marketing

First Nations chip brand hitting Canadian shelves

Canadian supermarkets are soon to be stocking Indigenous-owned potato chip brand Tomahawk Chips. In just over five years an Indigenous business owner has taken an upstart potato chip business from humble roots in rural Manitoba, to a distribution deal that will now see his chips sold all across the country.

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Side Delights’ gourmet petite potatoes: Create restaurant-worthy meals without the cost

Side Delights offers solutions for shoppers who want to continue eating at home with an elevated dining experience. “Increased family time, convenience, and cost-savings are some of the reasons that consumers have traditionally chosen to stay in and eat at home,” noted Kathleen Triou, President and CEO of Fresh Solutions Network. Side Delights’ line of Gourmet Petites potatoes is for shoppers seeking potatoes similar to those found in fine-dining restaurants.

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Cary Hoffman: Advocate of new potato varieties

In a fresh produce career that has spanned nearly 50 years, Cary Hoffman still finds passion for the action of fresh produce and the challenge of growing consumer demand for potatoes, writes Tom Karst of The Packer in this first part of a two part story. For the past 25 years, that journey has included bringing niche potato varieties from Europe to the North American market.

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How to become a ‘potato grad’: Potatoes USA explains

Potatoes USA’s complimentary online curriculum, “Potato University”, is designed for busy foodservice professionals who want to learn more about how to incorporate all types of potatoes – from fresh, to frozen, to dehydrated—into the menu. These online classes are an excellent resource packed with valuable potato insights, and they can be taken any time at one’s own pace. “Anyone interested in learning more about U.S. potatoes can take this self-paced course,” explains Kendra Keenan, Global Marketing Manager, Foodservice at Potatoes USA.

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Export enthusiasm tempered: U.S.-Mexico potato battle takes another turn

The excitement that U.S. potato growers felt following an April 28 decision by the Mexican Supreme Court to open up that entire nation to fresh potato exports from the United States has been blunted somewhat. According to leaders of the Idaho and U.S. potato industries, the group that represents Mexico’s potato industry could be attempting to throw up a roadblock that could slow down or potentially stop the importation of fresh U.S. potatoes into all of Mexico.

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Frustrated potato growers in Cyprus give free potatoes to drivers

Hoping to raise awareness about difficulties in selling their produce, potato farmers from the Famagusta district in Cyprus on Thursday handed out sacks of potatoes and carnations to oncoming cars at the Xylophagou exit of the Larnaca-Famagusta highway. The farmers and their families spoke with the drivers of the oncoming cars about their difficulties. The protest involved tractors but was monitored by the police.

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Potatoes USA: ‘Fresh potato consumers now also consistently buying frozen potatoes’

In the latest episode of Potato-cast, a Potatoes USA podcast, Natalia Cervantes, Potatoes USA Conversation Architect, is joined by her guest Kayla Dome, Potatoes USA Global Retail Marketing Manager. Kayla points out that fresh potatoes are still driving larger baskets at retail outlets. She says March 2021 was expected to decline in sales compared to 2020 but specifically online grocery sales saw a 43% increase in online sales compared to 2020, a $9.3 billion dollar sales increase for that online category.

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New Potatoes South Africa awareness campaign highlights resilience, optimism of unsung industry heroes

Potatoes South Africa (PSA) has launched a bold new awareness campaign in a bid to create perspective about the resilience and performance of the potato industry’s stakeholders in the country, especially in the context of South Africa recently marking the one-year anniversary of the COVID-19 disruption. Called #WhenHopeWhispers, the campaign aims to highlight the resilient spirit and contributions of various stakeholders from the potato industry.

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PMA and United Fresh to create new global trade association

The boards of directors of the Produce Marketing Association (PMA) and United Fresh Produce Association (United Fresh) have reached an agreement in principle to create a new global trade association combining their resources and expertise to enhance member services, increase advocacy before government and the public, help members grow their businesses, and drive consumption of fresh produce.

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Idaho Potato Commission president announces retirement plans

Frank Muir, who has been president and CEO of the Idaho Potato Commission since July 2003, announced that he would be retiring in six months. When Muir took the helm at the IPC 18 years ago, farm gate revenues for Idaho potatoes were at a 15-year low. Nationally, the famous and once highly regarded Idaho russet had lost much of its sheen. Muir was brought aboard, he said, “to turn this thing around,” and turn it around he did.

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A marketing strategy that works: Idahoan Foods reached nearly 5 million new households since start of pandemic

Idahoan Foods saw sales of its fresh-dried mashed potato products rise during the pandemic as consumers cooked more meals at home. Consumers embraced more time at home by experimenting with new recipes, reaching for global flavors as a way to explore other cultures, and showed off their skills on social media. Idahoan tapped into these rapidly evolving consumer trends and pivoted marketing strategies throughout the year in order to connect with new households and keep encouraging consumers.

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The fries in Belgium are so special, they could get UNESCO status

Anyone who’s had Belgian fries after a night of drinking Belgian beer can certainly understand their appeal. And Belgian chip shops are trying to make sure that that experience can be had for future generations – by applying for UNESCO status. Belgian beer has already had that status for half a decade at this point – and now it’s fries’ turn to follow suit, says the umbrella organization that represents the owners of Belgian fry kiosks.

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Lidl Ireland and Meade introduce limited edition Irish Gold Potatoes ahead of St. Patrick’s Day

Lidl Ireland and its supplier, Meade Farm, have introduced an exclusive limited edition range of Irish Gold Potatoes which have hit stores just in time for St. Patrick’s Day. Supplied exclusively to Lidl by their long-term supplier, Meade Farm, these premium unique white potatoes were grown by Meath-based Gibbstown Farm and have a distinct taste and traditional heritage, the discounter said.

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Potatoes USA launches new marketing campaign

A new video campaign has been launched by Potatoes USA to help combat meal fatigue and show consumer the many different meals that can be prepared using potatoes. Retail potato sales saw tremendous growth in 2020 as consumers stocked their pantries in March and beyond.

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Frito-Lay ramping up brand advertising with Ruffles campaign as snack food sales grow

PepsiCo’s North America Frito-Lay unit is launching the first TV campaign for its Ruffles brand of ridged potato chips in almost a decade, while extending its marketing partnerships with star basketball players. Snack foods have seen stronger sales growth in the past year as homebound consumers do more of their own cooking during the pandemic. To help maintain that sales momentum, Frito-Lay has ramped up its marketing efforts with higher-profile campaigns.

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Western Australia: ‘Back to Basics’ for autumn potato marketing campaign

Local consumer research has shown that those who are decreasing their consumption of potatoes are concerned about health and weight loss. Those who have increased their potato consumption are interested in budget-friendly and healthy meals and are young families or young adults with no kids. So says Western Australia’s Marketing Manager, Georgia Thomas. The theme of the Autumn-Winter campaign for WA Potatoes is

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Premium white potato market is taking off with EarthFresh

EarthFresh today launched a new winter promotion highlighting their premium white potato variety – the Polar White. The company says in a press release that this white potato has an excellent taste profile and is a growing favorite throughout the US.

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‘Potatoes were the pandemic powerhouse’, says Potatoes USA Chief Marketing Officer

The 39th annual Southern Rocky Mountain Agricultural Conference and Trade Show started its three-day run Tuesday, Feb. 2, on Zoom and at the Ski Hi Complex in Monte Vista. John Toaspern, Potatoes USA Chief Marketing Officer, gave an overview of potato sales from March to December of last year during his 30-minute session. His report was mostly positive. Retail sales soared and continue to do so as people stayed home during the pandemic.

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AHDB’s new marketing campaign to feature the jacket potato

AHDB Potatoes will launch a new marketing campaign this February, with the amazing jacket potato at its heart. The versatility and adaptability of baked potatoes is the focal point of the latest wave of marketing activity, with Britons encouraged to extend the teatime favourite to a hot lunchtime alternative.

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Teaching tomorrow’s producers and consumers: Grow Your Own Potatoes Programme to continue in 2021

Now in its 16th year, the Grow Your Own Potatoes Programme (GYOP) is an AHDB educational initiative that helps children in Britain learn more about where their food comes from, how it grows and the role potatoes play in a healthy, balanced diet. Since it began, it has delivered positive messages about potatoes to more than five million primary school children nationwide. AHDB announced yesterday the programme will go ahead as planned in 2021 with the support of the potato industry.

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Dietary Guidelines for Americans: ‘Make every bite count with potatoes’

Potatoes help support the Dietary Guidelines for Americans’ recommendation for increased nutrient-dense vegetable consumption. Says John Toaspern, Potatoes USA Chief Marketing Officer: “It’s official: the latest Dietary Guidelines for Americans have yet again confirmed the importance of eating more vegetables such as potatoes that provide potassium and vitamin C. The 2020-2025 Dietary Guidelines for Americans recommendations focus on increased nutrient-dense vegetable consumption.

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