“The 2019/20 potato season in the Ukraine turned out to be the most unprecedented within the whole history of our monitoring,” says the market information company Fruit-Inform in a recent report. “We expected an increase of potato imports into the Ukraine of up to 21,000 tons in our autumn forecast. However, as of March, the imports totaled 300,000 tons!
The Netherlands has begun supplying potatoes, originally intended for processing, to the Ukraine. Despite the fact that these varieties are not intended for fresh consumption, the processing potatoes from the Netherlands sell well on the fresh market in the Ukraine, mostly because these potatoes are of high quality, while it is sold at prices similar to local Ukrainian potatoes.
The AHDB in the UK is set to launch a marketing tool to help shift surplus potato stocks caused by a drop-off in demand since the Covid-19 lockdown. Food service sector demand for potatoes collapsed when the measures forced the closure of commercial outlets such as restaurants and many chip shops, reports Jonathan Riley for Farmers Weekly. To help move some of the surplus, the AHDB has set up a website, to be launched next week once final security testing has been completed. The aim is to provide a matchmaking service between growers with surpluses in their stores and potential buyers.
Canada: The Little Potato Company’s Angela Santiago talks creamer potato demand, online trends, and cross-merchandising
If the food pyramid had a “comfort” category, potatoes would certainly be pictured. “It is a vegetable item that is not as highly perishable as other fresh produce items, and potatoes are familiar. There’s no learning what to do with them,” says Angela Santiago, CEO and Co-Founder of The Little Potato Company. As we discuss the pivot the COVID-19 pandemic demanded of our industry, and of her team specifically, Angela walks me through the impacts of this temporary normal.
AHDB released plans for an extended consumer marketing campaign, and a portal to help put the growers and buyers of potatoes in touch. AHDB says it is increasing consumer marketing activity for the year ahead, with a lockdown boost through social media, advertising, promotion via catch-up TV and activity within retail outlets. A trade portal will be launched this week where wholesale potato buyers and merchants can post requirements for potatoes, and growers can post available stocks.
Here’s why shoppers in the US are currently having difficulties finding frozen french fries: Potatoes USA CEO Blair Richardson joins Yahoo Finance’s Seana Smith to discuss how the coronavirus is impacting the potato supply chain and what that means for farmers.
According to a Capital Press report, the Idaho Potato Commission is considering advertising on major online sales platforms such as Amazon, Walmart and Kroger Co. websites. “If we ran a program starting in May through August, it could cost a little over $100,000,” Commission CEO Frank Muir said. Costs would be covered by recently lower spending on travel and on certain promotion and incentive programs. He has not yet made a formal recommendation to commissioners.
Support for British potato growers: Tesco commits to now sell chipping varieties as part of its ‘Perfectly Imperfect’ range
More potatoes will hit shelves from this week to meet soaring demand. UK potato growers who have been left with surplus stock because of the closure of restaurants and fast food outlets are being given a helping hand by Tesco. The closure of restaurants, pubs and many fast food outlets has left a major surplus of particular varieties that are made into chips, which potato growers cannot now easily sell on. Now Tesco has teamed up with potato supplier Branston to take these potatoes that were previously destined for the catering trade.
Washington farmers’ COVID plight: ‘What do you do with a billion pounds of potatoes that you can’t sell?’
The coronavirus pandemic has left Washington’s farmers with at least a billion pounds of potatoes they can’t sell, a new crop growing without any buyers and millions of dollars in debt they have no way to pay. As it turns out, getting rid of a billion pounds of spuds isn’t easy — or cheap. It usually takes Washington farmers a year to sell that quantity to grocery stores. “Now we’re trying to move it in a couple months,” Chris Voigt, executive director of the Washington State Potato Commission said.
In this video, published May 1 by AHDB Potatoes in the UK, strategy director Rob Clayton provides some context around the March stocks estimate (released May 1). Dr Clayton says that this estimate is an important ‘line in the sand’ which allows AHDB to calculate how much potatoes are left in growers’ stores, which in turn will help AHDB to strategize and plan different marketing scenarios for the rest of the spring and into the summer.
The Packer’s Tom Karst visited April 24 with Sabrina Bosiacki, agriculture industry manager for the Houston Food Bank, about the promise of the U.S. Department of Agriculture’s Buy Fresh Program. “The amount of need that we’re seeing right now is unprecedented,” Bosiacki said. “Just two days ago (April 22), we distributed 1.3 million pounds of food in a single day, which far surpasses our old record that we had attained post-hurricane Harvey; so we’ve never seen anything like this before since we became a food bank in the 80s.”
Retail purchases of all potato products were 41 percent higher in March 2020 compared to the same time frame last year, according to figures released by industry marketing body, Potatoes USA. “Consumers give potatoes high marks for being a satisfying food that everyone enjoys and for being a great value,” said Blair Richardson, CEO of Potatoes USA. Fresh potatoes have experienced a 42 percent volume increase since the beginning of March and a 67 percent year-over-year dollar sales increase as of the end of the first week of April.
Passionate about horticulture and adding value to New Zealand’s primary produce, Chris Claridge founded Claridges Organics, one of New Zealand’s first organic food exporting businesses. In a recent interview with Sarah Perriam, Chris reflects on how the potato industry in New Zealand has suffered from the interruptions to the hospitality sector. He also discusses the NZ potato industry’s target of net-zero carbon emissions by 2050.
Side Delights® announced its third packaging design award in five years. Graphic Design USA announced its 57th American Packaging Design Awards online today, including The Side Delights® Gourmet Petite fresh potato package. The design was created to include a clean, elegant design that evokes the feeling of a white tablecloth restaurant.
A new online marketplace, Foodens has launched in the UK – connecting shops and food suppliers with their local communities. Businesses can list food boxes for sale (for both collection and delivery), helping to distribute food across the UK in a safe zero-contact manner, Farmers Guide reports. Foodens.com is run by the Foodens Foundation, a non-profit organisation.
This week AHDB Potatoes in the UK published a podcast outlining some of its analysis into consumer and wholesale markets, our thinking on consumer marketing and some of the ways that the lockdown has affected AHDB’s services to the industry. In this episode you will hear, among others, from Dr Sophie Churchill, chair of the Potato Board, who will offer an overview of the work that’s underway to support the British potato industry.
Potatoes USA: 2019 a banner year for potatoes, but in 2020 exports decline with severe losses in foodservice sales
Utilization of U.S. grown potatoes increased by 3.3% in volume in 2019 compared to 2018, an increase of 1,183 million pounds. The full force of the global pandemic and its impact on food sales became very apparent in March, Potatoes USA says. Beginning with the restrictions in China and then elsewhere in Asia, U.S. exports slowed considerably. Domestically, the calls for social distancing and the restrictions on sporting events, entertainment, bars, and restaurants has led to a drastic decline in foodservice sales.
Bord Bia, CNIPT, VLAM and Europatat are thrilled to announce that the European campaign “Potatoes, prepare to be surprised – Europe’s favourite since 1536” is now live. The three-year campaign, co-financed by the European Commission under the EU Promotion policy, will run until the end of 2022 and is now live online under the hashtag #potatosurprises. The aim is to encourage the consumption of fresh potatoes among millennials.
AHDB says on its website that many British farmers have started selling potatoes directly to the customer in order to support their businesses. If you are a potato grower and have a website or a Facebook page, you can promote the benefits of eating potatoes with ready-to-use graphics, videos and recipes that AHDB supplies.
New Chairman of Potatoes USA: ‘My main goal is helping the U.S. to fulfill the potato needs of the American people’
Potatoes USA, the marketing and promotion board for the U.S. potato industry, elected its new leadership during its 48th Annual Meeting on March 11. Marty Myers of Boardman, Oregon was elected Chairman of the Board. Myers said that up until this month, his main goal as chairman was to increase outreach to the processing community. With the impact of COVID-19 however, Myers’ priorities are shifting gears.
Since securing a box of face masks during the coronavirus outbreak has become an impossible feat in South Korea these days, some people have settled instead for a box of potatoes, reports Esther Chung in the Korea JoongAng Daily. With the help of the Gov of Gangwon province, several thousand tons of potatoes were sold online in a couple of weeks.
In the Friday March 27 issue of Potato Weekly, issued by AHDB Potatoes, it is said that anecdotal reports suggest that retail demand has started to lessen this week following the nationwide “lockdown” since Monday night. This has been suggested to be due to a reduction in panic buying as supermarkets introduce limits on purchasing.
A purple potato producer who saw her niche business flatline overnight has started a contactless drive-through spud shack. Maria Flynn of Ballymakenny Farm, outside Drogheda, Co Louth was supplying many top restaurants and bars across the country with heritage potatoes when Covid-19 virtually closed the hospitality industry overnight.
Twenty-year potato industry veteran Lance Poole of Idaho-based Eagle Eye Produce Inc. was unequivocal in using the descriptor “hot” to describe the current potato market. “I’ve only seen a ‘hot’ market like this one other time in my more than 20 years in the industry,” said the executive vice president of the Idaho Falls company. “That was in 1998-99 soon[Read More…]
With the current coronavirus situation developing over the past week, demand across all sectors has been mixed, according to the IFA. Demand from retailers this week has soared and is reportedly as high as the Christmas period when trade normally peaks. The food service industry is experiencing a hit due to decreased footfall and closures. Meanwhile plantings continue this week across the country.