Promotion/Marketing

Report: Current and future trends in the Ukrainian potato market

“The 2019/20 potato season in the Ukraine turned out to be the most unprecedented within the whole history of our monitoring,” says the market information company Fruit-Inform in a recent report. “We expected an increase of potato imports into the Ukraine of up to 21,000 tons in our autumn forecast. However, as of March, the imports totaled 300,000 tons!

Read More

Dutch processing potatoes sold on the Ukrainian fresh market

The Netherlands has begun supplying potatoes, originally intended for processing, to the Ukraine. Despite the fact that these varieties are not intended for fresh consumption, the processing potatoes from the Netherlands sell well on the fresh market in the Ukraine, mostly because these potatoes are of high quality, while it is sold at prices similar to local Ukrainian potatoes.

Read More

AHDB set to launch online marketing tool to help cut surplus potato stocks

The AHDB in the UK is set to launch a marketing tool to help shift surplus potato stocks caused by a drop-off in demand since the Covid-19 lockdown. Food service sector demand for potatoes collapsed when the measures forced the closure of commercial outlets such as restaurants and many chip shops, reports Jonathan Riley for Farmers Weekly. To help move some of the surplus, the AHDB has set up a website, to be launched next week once final security testing has been completed. The aim is to provide a matchmaking service between growers with surpluses in their stores and potential buyers.

Read More

Canada: The Little Potato Company’s Angela Santiago talks creamer potato demand, online trends, and cross-merchandising

If the food pyramid had a “comfort” category, potatoes would certainly be pictured. “It is a vegetable item that is not as highly perishable as other fresh produce items, and potatoes are familiar. There’s no learning what to do with them,” says Angela Santiago, CEO and Co-Founder of The Little Potato Company. As we discuss the pivot the COVID-19 pandemic demanded of our industry, and of her team specifically, Angela walks me through the impacts of this temporary normal.

Read More

Britain’s AHDB announces extended marketing campaign and trade portal to help shift spuds

AHDB released plans for an extended consumer marketing campaign, and a portal to help put the growers and buyers of potatoes in touch. AHDB says it is increasing consumer marketing activity for the year ahead, with a lockdown boost through social media, advertising, promotion via catch-up TV and activity within retail outlets. A trade portal will be launched this week where wholesale potato buyers and merchants can post requirements for potatoes, and growers can post available stocks.

Read More

Idaho potatoes to be sold online?

According to a Capital Press report, the Idaho Potato Commission is considering advertising on major online sales platforms such as Amazon, Walmart and Kroger Co. websites. “If we ran a program starting in May through August, it could cost a little over $100,000,” Commission CEO Frank Muir said. Costs would be covered by recently lower spending on travel and on certain promotion and incentive programs. He has not yet made a formal recommendation to commissioners.

Read More

Support for British potato growers: Tesco commits to now sell chipping varieties as part of its ‘Perfectly Imperfect’ range

More potatoes will hit shelves from this week to meet soaring demand. UK potato growers who have been left with surplus stock because of the closure of restaurants and fast food outlets are being given a helping hand by Tesco. The closure of restaurants, pubs and many fast food outlets has left a major surplus of particular varieties that are made into chips, which potato growers cannot now easily sell on. Now Tesco has teamed up with potato supplier Branston to take these potatoes that were previously destined for the catering trade.

Read More

Washington farmers’ COVID plight: ‘What do you do with a billion pounds of potatoes that you can’t sell?’

The coronavirus pandemic has left Washington’s farmers with at least a billion pounds of potatoes they can’t sell, a new crop growing without any buyers and millions of dollars in debt they have no way to pay. As it turns out, getting rid of a billion pounds of spuds isn’t easy — or cheap. It usually takes Washington farmers a year to sell that quantity to grocery stores. “Now we’re trying to move it in a couple months,” Chris Voigt, executive director of the Washington State Potato Commission said.

Read More

Video: AHDB Potatoes strategy director provides overview and outlook for the British potato market

In this video, published May 1 by AHDB Potatoes in the UK, strategy director Rob Clayton provides some context around the March stocks estimate (released May 1). Dr Clayton says that this estimate is an important ‘line in the sand’ which allows AHDB to calculate how much potatoes are left in growers’ stores, which in turn will help AHDB to strategize and plan different marketing scenarios for the rest of the spring and into the summer.

Read More

Packer Interview – Houston Food Bank reports on the ‘Buy Fresh’ program

The Packer’s Tom Karst visited April 24 with Sabrina Bosiacki, agriculture industry manager for the Houston Food Bank, about the promise of the U.S. Department of Agriculture’s Buy Fresh Program. “The amount of need that we’re seeing right now is unprecedented,” Bosiacki said. “Just two days ago (April 22), we distributed 1.3 million pounds of food in a single day, which far surpasses our old record that we had attained post-hurricane Harvey; so we’ve never seen anything like this before since we became a food bank in the 80s.”

Read More

Potatoes USA: ‘Potatoes show largest sales increase of all vegetables sold at retail in March’

Retail purchases of all potato products were 41 percent higher in March 2020 compared to the same time frame last year, according to figures released by industry marketing body, Potatoes USA. “Consumers give potatoes high marks for being a satisfying food that everyone enjoys and for being a great value,” said Blair Richardson, CEO of Potatoes USA. Fresh potatoes have experienced a 42 percent volume increase since the beginning of March and a 67 percent year-over-year dollar sales increase as of the end of the first week of April.

Read More

Interview with Chris Claridge, CEO of Potatoes New Zealand

Passionate about horticulture and adding value to New Zealand’s primary produce, Chris Claridge founded Claridges Organics, one of New Zealand’s first organic food exporting businesses. In a recent interview with Sarah Perriam, Chris reflects on how the potato industry in New Zealand has suffered from the interruptions to the hospitality sector. He also discusses the NZ potato industry’s target of net-zero carbon emissions by 2050.

Read More

Side Delights Gourmet Petite Potatoes receives US packaging design award

Side Delights® announced its third packaging design award in five years. Graphic Design USA announced its 57th American Packaging Design Awards online today, including The Side Delights® Gourmet Petite fresh potato package. The design was created to include a clean, elegant design that evokes the feeling of a white tablecloth restaurant.

Read More

Newly launched food marketplace creates vital network for local British food producers

A new online marketplace, Foodens has launched in the UK – connecting shops and food suppliers with their local communities. Businesses can list food boxes for sale (for both collection and delivery), helping to distribute food across the UK in a safe zero-contact manner, Farmers Guide reports. Foodens.com is run by the Foodens Foundation, a non-profit organisation.

Read More

How Coronavirus has changed the British potato market and the way AHDB supports the industry

This week AHDB Potatoes in the UK published a podcast outlining some of its analysis into consumer and wholesale markets, our thinking on consumer marketing and some of the ways that the lockdown has affected AHDB’s services to the industry. In this episode you will hear, among others, from Dr Sophie Churchill, chair of the Potato Board, who will offer an overview of the work that’s underway to support the British potato industry.

Read More

Potatoes USA: 2019 a banner year for potatoes, but in 2020 exports decline with severe losses in foodservice sales

Utilization of U.S. grown potatoes increased by 3.3% in volume in 2019 compared to 2018, an increase of 1,183 million pounds. The full force of the global pandemic and its impact on food sales became very apparent in March, Potatoes USA says. Beginning with the restrictions in China and then elsewhere in Asia, U.S. exports slowed considerably. Domestically, the calls for social distancing and the restrictions on sporting events, entertainment, bars, and restaurants has led to a drastic decline in foodservice sales.

Read More

European fresh potato promotion campaign launched, targeting millenials

Bord Bia, CNIPT, VLAM and Europatat are thrilled to announce that the European campaign “Potatoes, prepare to be surprised – Europe’s favourite since 1536” is now live. The three-year campaign, co-financed by the European Commission under the EU Promotion policy, will run until the end of 2022 and is now live online under the hashtag #potatosurprises. The aim is to encourage the consumption of fresh potatoes among millennials.

Read More

Tips and help for growers on promoting potatoes to the end consumer

AHDB says on its website that many British farmers have started selling potatoes directly to the customer in order to support their businesses. If you are a potato grower and have a website or a Facebook page, you can promote the benefits of eating potatoes with ready-to-use graphics, videos and recipes that AHDB supplies.

Read More

New Chairman of Potatoes USA: ‘My main goal is helping the U.S. to fulfill the potato needs of the American people’

Potatoes USA, the marketing and promotion board for the U.S. potato industry, elected its new leadership during its 48th Annual Meeting on March 11. Marty Myers of Boardman, Oregon was elected Chairman of the Board. Myers said that up until this month, his main goal as chairman was to increase outreach to the processing community. With the impact of COVID-19 however, Myers’ priorities are shifting gears.

Read More

US: COVID-19, short supplies create hot potato market

Twenty-year potato industry veteran Lance Poole of Idaho-based Eagle Eye Produce Inc. was unequivocal in using the descriptor “hot” to describe the current potato market. “I’ve only seen a ‘hot’ market like this one other time in my more than 20 years in the industry,” said the executive vice president of the Idaho Falls company. “That was in 1998-99 soon[Read More…]

Read More

Ireland: Potato demand from retailers soars; food service takes hit

With the current coronavirus situation developing over the past week, demand across all sectors has been mixed, according to the IFA. Demand from retailers this week has soared and is reportedly as high as the Christmas period when trade normally peaks. The food service industry is experiencing a hit due to decreased footfall and closures. Meanwhile plantings continue this week across the country.

Read More

Lukie Pieterse, Editor and Publisher

[email protected]
[email protected]
Connect with me on LinkedIn
Follow me on Twitter
Visit Potato News Today on Facebook
Find us on Tumblr
About us

Kindly support our Advertisers – they make all of this possible…

Lockwood Mfg

Wyma

Tomra Food

Parkland

Greentronics

SoilEssentials – TuberZone

Tolsma

Haith

Volm Companies

Tomra Food

Receive breaking potato news in your inbox

Folks, you are most welcome to share your email address with us if you wish to receive an email alert the moment after we publish a news story on Potato News Today.

Follow PNT on Twitter

Archive of monthly posts

Dear potato friends around the world, many thanks for taking time to visit us! Stats below…

  • 648,253