Promotion/Marketing

Call for a ballot on the continuation of the potato levy in Britain

The call for a ballot on the continuation of the potato levy is timely as AHDB seeks open, honest and robust dialogue with the industry on its new strategy, the industry body says in a news release. Potatoes sector board Interim Chair Alison Levett said she looked forward to having constructive conversations with grower and buyer levy payers about how the

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Canada gets in on US potato demand

According to an article published by Blue Book Services, Canada has put a stake in the ground when it comes to exporting potatoes into the US. Blue Book says Canada trailed Minnesota and Oregon in terms of volume in 2019. However, in 2020 it has surged to the No. 4 spot by bringing in nearly 450 million more pounds of product.

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McDonald

Supplying McDonald’s with all their potatoes means a Canterbury grower has been able to avoid the worst effects of a Covid-19-inspired glut of overseas potatoes on the New Zealand market. Canterbury-based Hewson Farms produces around 22,000 tonnes of potatoes every year – 12,000 tonnes of which end up as McDonald’s fries. However, a 2.6 million tonne surplus of the vegetable in Europe

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Growth of yellow potatoes and overall quality fuel optimism in Red River Valley

The outlook is good for high-quality crops of red and yellow potatoes from North Dakota and Minnesota, reports Sandy Lindblad Lee for Produce Business. Optimistic predictions for an excellent crop of consistent volume of Red River Valley potatoes is gratifying news for the multitude of buyers and consumers who look forward to these famous fresh spuds. This forecast is even more welcome following last season

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Aussie potato squabbles: Good and bad news for Tasmanian potato growers on fresh potato imports

The review of the decision by Biosecurity Tasmania on fresh potato imports comes with a couple of modifications to the original decision which upset Tasmanian potato growers. Biosecurity Tasmania has also been given a slap on the wrist by Primary Industries Minister Guy Barnett for the way in which the decision was made without consultation. And the company which won the approval to bring potatoes into the state says the process to get the go ahead has been a waste of time as none wants to market the spuds.

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Have you spotted Bud the Spud?

Potatoes’ versatility and health benefits have been highlighted during a three-month lockdown marketing campaign by AHDB, reports News Journalist Kelly Henaughen for The Scottish Farmer. From May to July, the levy-funded body brought back its Bud the Spud character to encourage consumers to rethink the way they saw potatoes in a continuation of the

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Idaho Potato Commission

Forgot how long it takes to bake a potato or if spuds should be stored in the refrigerator? Answers to these questions and hundreds more can easily be found at Dr. Potato on the Idaho Potato Commission

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Marketing success: ‘Bud the Spud’ content seen over 5M times by British consumers

Between May and July this year AHDB’s marketing team ran a successful campaign which aimed to keep potatoes relevant to consumers while educating them about their versatility, ease of use and health benefits, the organization says in a recent news article. In response to the market dynamics created by COVID-19, AHDB says there was a need to create additional demand in retail and drive volume in sales to attempt to make up for some of the losses through foodservice. Bud the Spud’ was part of a marketing campaign (More Than a Bit on the Side) with proven positive results.

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Robbie Davis to step down as CEO Potatoes South Australia Inc

Following eight years at the helm of Potatoes South Australia, Robbie Davis will be stepping down from her role of Chief Executive at the end of 2020. The change comes as the Association moves into new territory with a greater emphasis on Brand Australia and growing national significance of the world

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Brexit woes: Why a

Potato seed and ware exports from the UK could be interrupted in a Brexit no deal scenario and there are signs that seed potato growers are looking to export potatoes before the transition period ends on December 31, writes Marianne Curtis in an article published by Farmers Guardian. Patrick Hughes, AHDB head of export trade development

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Millions of smiles return to stores via Lay’s potato chip bags benefiting Operation Smile

While shoppers’ smiles are currently hidden behind their masks, they’ll soon spot plenty of friendly faces in the snack aisle thanks to Lay’s, which is converting millions of potato chip bags to feature the real smiles of 30 “ordinary” people doing extraordinary things in their communities. During a time when joy is needed more than ever, the new Lay’s bags continue the brand’s mission to inspire even more smiles in 2020, with up to $1 million in proceeds benefitting Operation Smile.

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American lawmakers encourage action on potato dispute with Mexico

A group of U.S. Senators is encouraging action to be taken in the potato dispute with Mexico. In a letter sent to Secretary of Agriculture Sonny Perdue and U.S. Trade Representative Robert Lighthizer, the lawmakers urged more support for U.S. exports of fresh potatoes. Mexico was the third most important destination for potato exports in the marketing year 2019, valued at $239 million. According to Potatoes USA, the volume of American exports of frozen potato products increased 12 percent to Mexico for the marketing year 2020, after a 20 percent retaliatory tariff resulted in a disappointing 2019.

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Coronavirus reduced Egypt

The head of the Union for Producers and Exporters of Horticultural Crops (UPEHC) Mohamed Heggi announced Saturday that Egypt

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In-depth study looks at the impact of COVID-19 on the potato supply chain in the US

When COVID-19 hit, the dynamics in the food supply chain were catapulted into completely uncharted waters, the team at ClimateAI writes in an article published on Medium. The authors dive deep into one crop that has been front and center throughout the pandemic: the potato. What happens to the supply chain when McDonalds stops producing fries, restaurants around the world are forced to close overnight, and potato chips and table potatoes become retail gold? According to ClimateAI, the case study will help readers build a deep understanding of the impacts that the pandemic sent rippling across the food supply chain.

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Lay

Lay’s is hoping some new potato chip flavors can partially satisfy some cravings folks may have for the food at some of their favorite travel destinations. Since you can’t hop on a plane, Lay’s is bringing the destination to customers. The four new flavors feature Greece, Thailand, Mexico, and Germany. You can’t just get them in the store: you have to win them. To do so, just reply to one of the company’s social media pages and tell them which country you’d like to visit.

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Lockwood Mfg

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