Promotion/Marketing

US: Deal to ship Northwest-grown potatoes to China

Federal agriculture officials announced Tuesday they have reached an agreement to export U.S. potatoes to China for processing. The deal, which includes crops grown in Idaho, Washington and Oregon, is expected to add about $20 million worth of exports a year. The U.S. Department of Agriculture along with the U.S. Trade Representative announced the deal Tuesday for potatoes, which has[Read More…]

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Specialty, organic potatoes help expand sales

There’s more to the potato business than reds, whites and russets, marketers in the US say. Specialty varieties and organics are important parts of the product mix, they note. “We need to continue to explore varietals,” said Mike Hart, director of sales and marketing for Fryeburg, Maine-based Green Thumb Farms.  “When I look at the produce section as a whole and[Read More…]

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No small fry: New MountainKing merchandising program focuses on baby potatoes

As sales of baby Golds, Reds and Medley potatoes continue to climb, MountainKing is embarking on an aggressive program to provide its retail partners with turnkey, display-ready options aimed at driving sales of the smaller, pre-sized variety. “Small potatoes are under-promoted and under-merchandised,” says John Pope, MountainKing vice president of sales and marketing. “We’re working to change that narrative in[Read More…]

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Potatoes USA: Exports show strong growth

Exports of U.S. potatoes and products show strong growth through the first six months of the July 2019 – June 2020 marketing year, Potatoes USA says in a press release issued earlier today. According to the organization, exports of frozen potato products are up 11% to 551,338 metric tons valued at $643 million. Dehydrated potato exports are up 10% to[Read More…]

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Rough fall weather in the US leads to strong winter market for potatoes

Rough weather during the U.S. potato harvest last fall continues to shake up the markets well into 2020, marketers say. “Overall, the market is elevated due to several weather-related issues across the country during fall harvest,” said Rachel Atkinson-Leach, category and brand manager for Russet Potato Exchange Inc., Bancroft, Wis. Recent prices seemed to support that contention, with year-on-year prices[Read More…]

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Italian novelty products: Crunchy potatoes with zero residues

Two highly innovative Italian potato products are making their debut on the market – Zero Hero, the certified zero residue potato, and Fornatine, selected potatoes to be baked in the oven but crispy just like fried ones, FreshPlaza reports. These products have already aroused the interest of both Italian and foreign operators in the sector, as well as producers, buyers[Read More…]

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The Potato Sustainability Alliance: New organization drives sustainability in the potato sector

Key players in the U.S. and Canadian potato industries announced at Potato Expo earlier this year the creation of a new organization dedicated to sustainability in the potato sector, the Potato Sustainability Alliance.  “Ten years ago, a group of potato processors, farmers, distributors and a major restaurant chain collaborated to create the Potato Sustainability Initiative,” said Ed Schneider of Schneider[Read More…]

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Ireland: Bord Bia launches EU funded potato consumption campaign – aimed at millennials

Details of a joint initiative with promotional agencies in France and Belgium with the aim of promoting fresh potatoes among European millennials have been announced by Bord Bia today, Breifne O’Brien of AgriLand reports. Bord Bia – alongside CNIPT (France), VLAM (Belgium) and Europatat (EU Potato Trade Association) – will launch a new campaign titled: ‘Potatoes, prepare to be surprised[Read More…]

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Belgian marketer: 'We must make potatoes sexier and more popular'

Potatoes have been becoming less popular for a while now. That is a shame, thinks Geoffrey Delbaere of the Belgian company, Warnez. “It is such a versatile, sustainable, healthy product. It should be considered a superfood. That is why it is important that we not let it fall by the wayside,” Geoffrey told FreshPlaza. “We must make potatoes sexier and[Read More…]

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Report: The US dominates Japan’s total potato product imports

According to a recently released USDA/FAS GAIN report, the United States exported nearly $348 million of potatoes and potato products to Japan in 2018, making Japan the number one overseas market for U.S. potatoes. Japan is a major importer of cooked and prepared frozen potatoes. U.S. potato products accounted for nearly 70 percent of Japan’s total potato product imports annually.[Read More…]

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US potato market specialist: '2019 could be a year to remember'

2019 could end up being a year that Idaho potato growers talk about for a long time. “This is going to be a year to remember,” Bruce Huffaker, president of North American Potato Market News, said Dec. 10 during University of Idaho’s “Idaho Ag Outlook Seminar.” Potato production in Idaho and around the U.S. is down this year and that[Read More…]

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Idaho farmers celebrate signing of USMCA trade pact

Frank Muir, president of the Idaho Potato Commission, said the new North American trade agreement recently signed by President Trump “levels the playing field for Idaho potato farmers.” The U.S.-Mexico-Canada Agreement trade pact is Trump’s replacement for the North American Free Trade Agreement, which took effect in 1994, according to the Associated Press. The USMCA is designed to update the[Read More…]

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Export restrictions strangling onion, potato producers in Turkey

Restrictions that Turkey’s government imposed on potato and onion exports have left producers struggling to shift their stock and could lead to hundreds of thousands of tonnes of wasted crops, Turkey’s Dünya newspaper reported. In late 2018, the government accused producers of speculatively stockpiling crops after food price inflation skyrocketed, leaving consumers struggling to buy staple goods. Police raided food[Read More…]

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Trump signs USMCA into law, move lauded by National Potato Council

The National Potato Council cheered the Jan. 29 signing of the U.S.-Mexico-Canada Agreement (USMCA) trade pact into law by President Trump. The agreement is expected to stabilize the U.S. potato export markets of Canada and Mexico by both eliminating the threat of retaliatory tariffs and precluding the loss of tariff benefits previously provided by NAFTA. “The National Potato Council welcomes[Read More…]

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Agrico reaches out to the world with ‘Next Generation’ at Fruit Logistica

Agrico will be exhibiting at Fruit Logistica in Berlin from Wednesday 5 to Friday 7 February 2020. At this leading international trade event, Agrico, together with its subsidiaries, will demonstrate its successful contribution to sustainable potato cultivation for the ‘Next Generation’. The title of Agrico’s strategy 2020-2030 is ‘good growth’. The company’s responsibility for people, planet and profit is very[Read More…]

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US: Potato council CEO hails trade deals

Despite the fact that the U.S. Congress is deeply divided along partisan lines, legislators are still getting a lot of important bills passed — including a revised trade agreement with Canada and Mexico. “A lot of things have actually gotten done in the last few months,” said Kam Quarles, the chief executive of the National Potato Council. Quarles, who spoke[Read More…]

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Bord Bia, CNIPT, Europatat and VLAM join forces to promote the consumption of fresh potatoes among European millennials

CNIPT, Bord Bia, Europatat and VLAM have launched an inspiring campaign under the title “Potatoes, prepare to be surprised – Europe’s favourite since 1536”. The joint initiative, which is co-financed by the European Commission under the EU Promotion policy, will run from January 2020 to December 2022 and will encourage the consumption of fresh potatoes among millennials in Flanders (Belgium),[Read More…]

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New MountainKing merchandising program focuses on baby potatoes

As sales of baby Golds, Reds and Medley potatoes continue to climb, MountainKing is embarking on an aggressive program to provide its retail partners with turnkey, display-ready options aimed at driving sales of the smaller, pre-sized variety.  â€œSmall potatoes are under-promoted and under-merchandised,” says MountainKing vice president of sales and marketing.  “We’re working to change that narrative in a big[Read More…]

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Aviko acquires Chinese french fries producer

Dutch-based company Aviko, one of Europe’s largest producers of fresh, frozen, dried and specialty potato products and part of Royal Cosun, has reached an agreement with Hongyuan Agriculture to acquire 90% of its shares in Hongyuan Louis. Hongyuan Louis is a relatively young producer of frozen French fries located in Xilinhot, North of Bashang in China. The deal includes a[Read More…]

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Potato Expo calls Vegas home to talk future of spud business

Thousands of growers are in Las Vegas for the 2020 Potato Expo. The event is the largest conference and trade show for the potato industry in North America. This week, those in the potato industry are in town at the Mirage hotel-casino and discussing the future of business. The potato expo offers educational programming and numerous sessions featuring experts from the industry[Read[Read More…]

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Lukie Pieterse, Editor and Publisher

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