Promotion/Marketing

Consumer research: Shoppers willing to buy gene-edited food if they know its benefits

The FMI Foundation in partnership with the American Seed Trade Association, the American Farm Bureau Federation, and the Farm Foundation, today released a consumer research study measuring market potential for gene-edited products. The nationwide survey examined U.S. consumers beliefs, awareness, and understanding of gene editing in food and agriculture, and their willingness to pay for gene-edited foods as it pertains to fresh[Read More…]

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Produce exposed: Is plastic-free produce the next frontier?

“Naked produce. No, it’s not a dodgy search term (though I wouldn’t even try Googling it, just in case); it’s the next new thing in supermarket shopping,” writes Niki Bezzant in her monthly blog, Potato Chat, for Potatoes New Zealand. Niki writes in the latest issue of the blog that Countdown supermarket chain is trialling a plastic-free produce section in[Read More…]

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Potatoes USA considers effects of coronavirus on consumer behaviour

Tom Karst writes in The Packer today that the 2020 annual meeting of Potatoes USA proceeded as planned even as news was breaking that the NCAA decided to exclude fans from its annual post-season basketball tournament the coronavirus, COVID-19. Some potato marketers said that sales of dehydrated potato flakes have increased while foodservice fresh and frozen sales have dropped. Most said they don’t expect long-term changes in how people buy potatoes.

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Big Idaho Potato Truck tour starts soon

The Big Idaho Potato Truck is back for it’s ninth annual tour with the same all-female Tater Team. Students at Rolling Hills Public Charter school in Eagle got to check out the giant potato Wednesday ahead of the tour. From Boise, the truck and tater Team will travel around 35,000 miles and visit close to 100 cities over the next[Read More…]

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US: Success with dollars and volume sales at retail, but russet, red sales down

IRI data for the calendar year 2019 (January through December 2019) showed success with dollars and volume sales for total potato sales at retail, Potatoes USA reports. Total dollar sales increased by 2.2% and volume increased by 0.4%. Potato chips, frozen potatoes, refrigerated potatoes, and dehydrated potatoes increased in sales volume. Refrigerated potatoes saw a 7.0% lift in dollar sales[Read More…]

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Ireland: Second lowest acreage of potatoes planted in 2019

The area of potatoes planted in Ireland in 2019 was the second lowest on record, after 2018, which was the lowest on record. There was also a further decrease in the plantings of traditional varieties such as Kerr’s Pink and Golden Wonders. Speaking at the recent National Potato conference in Dublin IFA president Tim Cullinan said farmers continue to be the[Read More…]

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Potato industry applauds China's steps on trade pact

U.S. potato industry representatives say steps China just took to follow through on the recent phase one trade agreement mark a historic breakthrough likely to bring substantial benefits, Capital Press reports. Agriculture Secretary Sonny Perdue and U.S. Trade Representative Robert Lighthizer on Feb. 25 announced that China had signed a protocol allowing importation of U.S. fresh chipping potatoes, among other[Read More…]

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US: Deal to ship Northwest-grown potatoes to China

Federal agriculture officials announced Tuesday they have reached an agreement to export U.S. potatoes to China for processing. The deal, which includes crops grown in Idaho, Washington and Oregon, is expected to add about $20 million worth of exports a year. The U.S. Department of Agriculture along with the U.S. Trade Representative announced the deal Tuesday for potatoes, which has[Read More…]

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Specialty, organic potatoes help expand sales

There’s more to the potato business than reds, whites and russets, marketers in the US say. Specialty varieties and organics are important parts of the product mix, they note. “We need to continue to explore varietals,” said Mike Hart, director of sales and marketing for Fryeburg, Maine-based Green Thumb Farms.  “When I look at the produce section as a whole and[Read More…]

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No small fry: New MountainKing merchandising program focuses on baby potatoes

As sales of baby Golds, Reds and Medley potatoes continue to climb, MountainKing is embarking on an aggressive program to provide its retail partners with turnkey, display-ready options aimed at driving sales of the smaller, pre-sized variety. “Small potatoes are under-promoted and under-merchandised,” says John Pope, MountainKing vice president of sales and marketing. “We’re working to change that narrative in[Read More…]

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Potatoes USA: Exports show strong growth

Exports of U.S. potatoes and products show strong growth through the first six months of the July 2019 – June 2020 marketing year, Potatoes USA says in a press release issued earlier today. According to the organization, exports of frozen potato products are up 11% to 551,338 metric tons valued at $643 million. Dehydrated potato exports are up 10% to[Read More…]

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Rough fall weather in the US leads to strong winter market for potatoes

Rough weather during the U.S. potato harvest last fall continues to shake up the markets well into 2020, marketers say. “Overall, the market is elevated due to several weather-related issues across the country during fall harvest,” said Rachel Atkinson-Leach, category and brand manager for Russet Potato Exchange Inc., Bancroft, Wis. Recent prices seemed to support that contention, with year-on-year prices[Read More…]

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Italian novelty products: Crunchy potatoes with zero residues

Two highly innovative Italian potato products are making their debut on the market – Zero Hero, the certified zero residue potato, and Fornatine, selected potatoes to be baked in the oven but crispy just like fried ones, FreshPlaza reports. These products have already aroused the interest of both Italian and foreign operators in the sector, as well as producers, buyers[Read More…]

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The Potato Sustainability Alliance: New organization drives sustainability in the potato sector

Key players in the U.S. and Canadian potato industries announced at Potato Expo earlier this year the creation of a new organization dedicated to sustainability in the potato sector, the Potato Sustainability Alliance.  “Ten years ago, a group of potato processors, farmers, distributors and a major restaurant chain collaborated to create the Potato Sustainability Initiative,” said Ed Schneider of Schneider[Read More…]

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Ireland: Bord Bia launches EU funded potato consumption campaign – aimed at millennials

Details of a joint initiative with promotional agencies in France and Belgium with the aim of promoting fresh potatoes among European millennials have been announced by Bord Bia today, Breifne O’Brien of AgriLand reports. Bord Bia – alongside CNIPT (France), VLAM (Belgium) and Europatat (EU Potato Trade Association) – will launch a new campaign titled: ‘Potatoes, prepare to be surprised[Read More…]

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Belgian marketer: 'We must make potatoes sexier and more popular'

Potatoes have been becoming less popular for a while now. That is a shame, thinks Geoffrey Delbaere of the Belgian company, Warnez. “It is such a versatile, sustainable, healthy product. It should be considered a superfood. That is why it is important that we not let it fall by the wayside,” Geoffrey told FreshPlaza. “We must make potatoes sexier and[Read More…]

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Report: The US dominates Japan’s total potato product imports

According to a recently released USDA/FAS GAIN report, the United States exported nearly $348 million of potatoes and potato products to Japan in 2018, making Japan the number one overseas market for U.S. potatoes. Japan is a major importer of cooked and prepared frozen potatoes. U.S. potato products accounted for nearly 70 percent of Japan’s total potato product imports annually.[Read More…]

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US potato market specialist: '2019 could be a year to remember'

2019 could end up being a year that Idaho potato growers talk about for a long time. “This is going to be a year to remember,” Bruce Huffaker, president of North American Potato Market News, said Dec. 10 during University of Idaho’s “Idaho Ag Outlook Seminar.” Potato production in Idaho and around the U.S. is down this year and that[Read More…]

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Idaho farmers celebrate signing of USMCA trade pact

Frank Muir, president of the Idaho Potato Commission, said the new North American trade agreement recently signed by President Trump “levels the playing field for Idaho potato farmers.” The U.S.-Mexico-Canada Agreement trade pact is Trump’s replacement for the North American Free Trade Agreement, which took effect in 1994, according to the Associated Press. The USMCA is designed to update the[Read More…]

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Export restrictions strangling onion, potato producers in Turkey

Restrictions that Turkey’s government imposed on potato and onion exports have left producers struggling to shift their stock and could lead to hundreds of thousands of tonnes of wasted crops, Turkey’s Dünya newspaper reported. In late 2018, the government accused producers of speculatively stockpiling crops after food price inflation skyrocketed, leaving consumers struggling to buy staple goods. Police raided food[Read More…]

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Trump signs USMCA into law, move lauded by National Potato Council

The National Potato Council cheered the Jan. 29 signing of the U.S.-Mexico-Canada Agreement (USMCA) trade pact into law by President Trump. The agreement is expected to stabilize the U.S. potato export markets of Canada and Mexico by both eliminating the threat of retaliatory tariffs and precluding the loss of tariff benefits previously provided by NAFTA. “The National Potato Council welcomes[Read More…]

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Agrico reaches out to the world with ‘Next Generation’ at Fruit Logistica

Agrico will be exhibiting at Fruit Logistica in Berlin from Wednesday 5 to Friday 7 February 2020. At this leading international trade event, Agrico, together with its subsidiaries, will demonstrate its successful contribution to sustainable potato cultivation for the ‘Next Generation’. The title of Agrico’s strategy 2020-2030 is ‘good growth’. The company’s responsibility for people, planet and profit is very[Read More…]

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US: Potato council CEO hails trade deals

Despite the fact that the U.S. Congress is deeply divided along partisan lines, legislators are still getting a lot of important bills passed — including a revised trade agreement with Canada and Mexico. “A lot of things have actually gotten done in the last few months,” said Kam Quarles, the chief executive of the National Potato Council. Quarles, who spoke[Read More…]

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Lukie Pieterse, Editor and Publisher

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