Promotion/Marketing

Coronavirus collapsed America

Sheldon Rockey weaves through pallets of potatoes in a long-retired high school gym as a small team of workers wash and package his trademarked fingerlings.

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The Packer: How the US produce industry responds to the pandemic

With the Farmers to Families Food Box Program underway across the country, companies are busy packing and sending fresh produce to food banks. Chris Koger of The Packer provides a round-up of recent COVID-19-related news. As far as potatoes are concerned, Koger writes that Potatoes USA is connecting with industry members through a new video series, Keeping It Current, to explain what the organization has been doing during the pandemic.

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World Potato Markets: Assessing a season like no other

The coronavirus has disrupted the global potato market like no other single event before it, but there are some signs things settling at least a new normal, according to Cedric Porter, editor of World Potato Markets. World Potato Markets has just published its annual review of production, prices and trade. Potato News Today readers can enjoy a special purchase rate.

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US potato exports begin to slow

The world-wide coronavirus pandemic is impacting U.S. potato exports, as seen in the figures for March, according to Potatoes USA. In a press release issued today, the organization says U.S. exports of frozen potato products were off 12% in March 2020 compared to 2019. Exports of dehydrated potatoes were off 16%, and fresh were off 13% from the previous year.

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Why Wisconsin potato farmers could be in trouble

As of now, potato farmers in Wisconsin haven’t been hit too bad by the coronavirus. They’re going to be hit this Fall, according to a report by WHBL Radio. The problem for Wisconsin growers is that a lot of the state’s potatoes have gone to the fresh produce side of the industry. That’s totally fine for now, but once Fall hits and you have the potatoes from the Midwest and the ones coming from the Western states, it’s going to be an issue.

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Report: Current and future trends in the Ukrainian potato market

“The 2019/20 potato season in the Ukraine turned out to be the most unprecedented within the whole history of our monitoring,” says the market information company Fruit-Inform in a recent report. “We expected an increase of potato imports into the Ukraine of up to 21,000 tons in our autumn forecast. However, as of March, the imports totaled 300,000 tons!

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Dutch processing potatoes sold on the Ukrainian fresh market

The Netherlands has begun supplying potatoes, originally intended for processing, to the Ukraine. Despite the fact that these varieties are not intended for fresh consumption, the processing potatoes from the Netherlands sell well on the fresh market in the Ukraine, mostly because these potatoes are of high quality, while it is sold at prices similar to local Ukrainian potatoes.

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AHDB set to launch online marketing tool to help cut surplus potato stocks

The AHDB in the UK is set to launch a marketing tool to help shift surplus potato stocks caused by a drop-off in demand since the Covid-19 lockdown. Food service sector demand for potatoes collapsed when the measures forced the closure of commercial outlets such as restaurants and many chip shops, reports Jonathan Riley for Farmers Weekly. To help move some of the surplus, the AHDB has set up a website, to be launched next week once final security testing has been completed. The aim is to provide a matchmaking service between growers with surpluses in their stores and potential buyers.

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Britain’s AHDB announces extended marketing campaign and trade portal to help shift spuds

AHDB released plans for an extended consumer marketing campaign, and a portal to help put the growers and buyers of potatoes in touch. AHDB says it is increasing consumer marketing activity for the year ahead, with a lockdown boost through social media, advertising, promotion via catch-up TV and activity within retail outlets. A trade portal will be launched this week where wholesale potato buyers and merchants can post requirements for potatoes, and growers can post available stocks.

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Idaho potatoes to be sold online?

According to a Capital Press report, the Idaho Potato Commission is considering advertising on major online sales platforms such as Amazon, Walmart and Kroger Co. websites.

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Support for British potato growers: Tesco commits to now sell chipping varieties as part of its ‘Perfectly Imperfect’ range

More potatoes will hit shelves from this week to meet soaring demand. UK potato growers who have been left with surplus stock because of the closure of restaurants and fast food outlets are being given a helping hand by Tesco. The closure of restaurants, pubs and many fast food outlets has left a major surplus of particular varieties that are made into chips, which potato growers cannot now easily sell on. Now Tesco has teamed up with potato supplier Branston to take these potatoes that were previously destined for the catering trade.

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Video: AHDB Potatoes strategy director provides overview and outlook for the British potato market

In this video, published May 1 by AHDB Potatoes in the UK, strategy director Rob Clayton provides some context around the March stocks estimate (released May 1). Dr Clayton says that this estimate is an important ‘line in the sand’ which allows AHDB to calculate how much potatoes are left in growers’ stores, which in turn will help AHDB to strategize and plan different marketing scenarios for the rest of the spring and into the summer.

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How Coronavirus has changed the British potato market and the way AHDB supports the industry

This week AHDB Potatoes in the UK published a podcast outlining some of its analysis into consumer and wholesale markets, our thinking on consumer marketing and some of the ways that the lockdown has affected AHDB’s services to the industry. In this episode you will hear, among others, from Dr Sophie Churchill, chair of the Potato Board, who will offer an overview of the work that’s underway to support the British potato industry.

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Potatoes USA: 2019 a banner year for potatoes, but in 2020 exports decline with severe losses in foodservice sales

Utilization of U.S. grown potatoes increased by 3.3% in volume in 2019 compared to 2018, an increase of 1,183 million pounds. The full force of the global pandemic and its impact on food sales became very apparent in March, Potatoes USA says. Beginning with the restrictions in China and then elsewhere in Asia, U.S. exports slowed considerably. Domestically, the calls for social distancing and the restrictions on sporting events, entertainment, bars, and restaurants has led to a drastic decline in foodservice sales.

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