Promotion/Marketing

Anything could still happen in the European potato season

On 10 September, the Northwestern European Potato Growers Association (NEPG) released figures about the potato harvest in that part of the world. These figures are an estimate based on several trial diggings. The result? The yield is estimated at between 27 and 27,3 million tons of potatoes. This is three percent higher than the five-year average and twelve percent more[Read More…]

Read More

Idaho potato growers anticipate big spud crop this season

The Idaho potato season is well underway, with plenty of supplies for holiday dinners, marketers say. “Since the beginning of harvest in early August, we have focused on promoting the farms and packing facilities,” said Corey Griswold, COO with Hailey, Idaho-based grower-shipper ProSource Inc.  “Once harvest is complete and everyone settles in, I think this will shake out to be[Read More…]

Read More

Idaho Potato Commission doubles up to push message at event

The Produce News reports that when Idaho Potato Commission representatives encounter customers for their product at the Produce Marketing Association Fresh Summit, they have a singular message: continue to stock and promote Idaho potatoes as the premium potato in the category. The trade commodity group uses multiple vehicles to hammer home this message. The organization will have a large booth[Read More…]

Read More

Red River Valley growers in the US report various conditions

Growers in the Red River Valley report that varying weather conditions across the valley could affect harvest conditions and volumes. “Conditions have varied depending on location,” said Carissa Olsen, chief operating officer of Buxton, N.D.-based NoKota Packers Inc.  “Some areas had adequate moisture, some below average and some are very wet.” Droughts, followed by periods of heavy rain have taken place[Read[Read More…]

Read More

Growth opportunities to watch for British farmers considering diversification

The British public is looking for experiences and holidays in the UK countryside, opening opportunities for farmers to diversify. Alex Black of Farmers Guardian spoke to Savills about the top trends to watch for farmers considering diversification. Economic and political conditions are supporting the growth of the UK tourism economy, with the industry growing at a rapid pace. The tourism[Read More…]

Read More

How Indra Nooyi got PepsiCo’s customers to accept a heart-healthy alternative to potato chips

Former PepsiCo chief Indra Nooyi, who stepped down as CEO last year, was instrumental in shifting company’s focus from sugary beverages to healthier options. But it wasn’t always an easy task for the former CEO. Speaking at Fortune magazine’s Most Powerful Women International Summit recently, Nooyi recalled how she met with a lot of resistance not only from the investors[Read More…]

Read More

US potato farmers seek new trade deal with Mexico to ‘level the playing field’

Potato farmers are asking U.S. agricultural officials for support in expanding export trade into Mexico, according to a report issued by Freight Waves.  Currently, American potato farmers and exporters are mostly barred from selling fresh potatoes in Mexico due to restrictions by the Mexican government, namely that U.S. growers can only sell fresh potatoes within a 26-kilometer (about 16-mile) zone[Read More…]

Read More

Northern Ireland Potato Festival will celebrate the Mighty Spud

Northern Ireland’s favourite potato-themed festival is back, bigger and better than ever, on Saturday, October 5, boosted once more by the continued partnership with headline sponsor Randox. Set against the backdrop of the world-famous Giant’s Causeway, the Randox Northern Ireland Potato Festival is a heady mix of family fun, a celebration of world-renowned potato breeder John Clarke, and a chance[Read More…]

Read More

‘Adopt a potato farmer’ program viewed by millions around the world

Side Delights’ in the US’s “Adopt a Potato Farmer” program has brought awareness to food bloggers and their audiences. The program paired regional food bloggers and Fresh Solutions Network farmers who grow Side Delights potatoes to share their stories, according to a news release. Bloggers shared farmers’ stories and recipes on their websites and social media platforms and generated more than two[Read More…]

Read More

US potato export opportunities boosted by funding

Through two rounds of Agricultural Trade Promotion Program (ATP) funding allocations, Potatoes USA was awarded over $5.1 million for activities and programs to increase U.S. potato export opportunities. Potatoes USA’s strategy for the ATP funding includes focusing on new activities and projects in existing target markets while expanding into new markets to increase overall demand and opportunities. Creating programs in[Read More…]

Read More

New potato variety launched in Canada’s Alberta province

Companies are noting that locally sourced products are becoming increasingly important for today’s shopper. They say consumers are hungry for fruits and vegetables that are grown nearby, and also factor in environmental sustainability when making purchases. Canadian-based, grower, shipper, packer Thomas Fresh has recently launched a unique line of exclusively ‘Alberta’, grown potatoes. “We have been bringing Canadian potatoes to[Read More…]

Read More

How a potato could propel Wardynski & Sons through another 100 years

Skip Wardynski is hoping failure breeds success. It was just five years ago that his century-old hot dog company thought it had found the next big thing: a low-fat hot dog called Duetts that would appeal to increasingly health conscious consumers and put the Peckham Street, New York state company on the national map. Back then, the company came up[Read More…]

Read More

Video: AHDB Exports at Potato Europe 2019

The AHDB Export team have been out in force representing the British potato industry at Potato Europe 2019 in Belgium this month (September 2019). Representatives from around the world visited Kain, near Tournai, on 4 and 5 September to network with professionals from across the supply chain. On the AHDB stand were organic seed growers, Skea Organics, ware potato specialists[Read More…]

Read More

Explosion of fast-fixing, value-added potatoes adds excitement to this retail category

Serving fresh-cooked potatoes for dinner meant up to an hour’s prep time as little as a decade ago. No longer. Enter fast-fixing, value-added potatoes. “Growers are doing a great job with this category, be it with the choice of potato, flavorings or packaging,” says Richard Stiles, recently retired director of produce and floral for Redner’s Markets, a Reading, PA-chain with 44[Read More…]

Read More

McCain to dial up potato fry production in Canada

The company behind about a quarter of the world’s frozen french fries plans to ramp up demand from Canada’s New Brunswick potato growers with a line capacity upgrade at its recently expanded plant there, according to a report by GFM Staff. McCain Foods announced Aug. 27 it will put up another $12 million to add capacity to its Florenceville, N.B.[Read More…]

Read More

What does Brexit mean for potato markets?

With political turmoil still providing no answers to how the UK will exit the European Union, it may be prudent to plan for the worst and hope for the best, according to AHDB market analysts in the UK. AHDB says on its website that the option of the UK leaving the EU with no deal on 31 October remains a[Read More…]

Read More

Potatoes USA drops culinary group, asks other ag groups to follow

Potatoes USA is ending its investment in and association with the Culinary Institute of America. The Packer reports that Blair Richardson, president and CEO of Potatoes USA, announced the group’s decision in an Aug. 30 update at the Idaho Growers Shipper Association convention. He said the decision wasn’t easy but was ultimately necessary because of anti-potato messaging from the culinary[Read More…]

Read More

US potato farmers seek new trade deal with Mexico to ‘level the playing field’

Potato farmers are asking U.S. agricultural officials for support in expanding export trade into Mexico, writes Noi Mahoney in Freight Waves. Currently, American potato farmers and exporters are mostly barred from selling fresh potatoes in Mexico due to restrictions by the Mexican government, namely that U.S. growers can only sell fresh potatoes within a 26-kilometer (about 16-mile) zone across the[Read More…]

Read More

CEO of NPC: ‘We are standing up for potatoes on Capitol Hill’

Kam Quarles, CEO of the National Potato Council (NPC) in the US spoke Aug. 30 at the Idaho Grower Shippers Association convention, outlining policy work on trade and nutrition this year. According to an article by Tom Karst of The Packer magazine, he told the 300-plus convention attendees: “Typically when folks get a little frustrated with some of the things[Read More…]

Read More

Fruit Logistica Asia Trade Show: ‘We are set on exporting potatoes to the world’, says CEO of Potatoes South Africa

There will be no rotten potatoes today as South African companies are set to participate in the 2019 Fruit Logistica Asia Trade Show that gets underway in Hong Kong today. According to a report published by Bizcommunity, the CEO of industry body Potatoes South Africa, Dr Andre Jooste, said the company’s participation in the show is driven by China’s previous[Read More…]

Read More

New campaign recognizes Idaho potato farmers

Many say potatoes put Idaho on the map. The Idaho Potato Commission (IPC) doesn’t disagree, but likes to say potatoes and their dedicated growers put Idaho on the map. The Produce News reports that recently, the IPC created a social media campaign, Thank a Farmer, to introduce the women and men who work tirelessly year-round and often around the clock[Read More…]

Read More

Pictorial: CIP and Peru join forces to honour potatoes at Beijing horticultural expo event

The “International Potato Center and Peru Joint Honorary Day” theme event was held today as part of the Beijing International Horticultural Exhibition in Yanqing District in Beijing, the capital of China. Xinhuanet published a number of pictures on its website related to the event. We re-publish some of these below. Source: Xinhuanet. Editor: Li Xia. Photo credits: Xinhua/Ju Huanzong

Read More

Big Idaho Potato Truck rolls on; high-quality crop expected

According to a report by The Packer, the Big Idaho Potato Truck will be back for another year of rolling promotions for what is expected to be a high-quality potato crop, Idaho Potato Commission president and CEO Frank Muir told attendees at the 2019 Idaho Grower Shippers Association Convention. In previewing the commission’s marketing and promotion plans at the Sun Valley meeting, Muir said[Read More…]

Read More

Lukie Pieterse, Editor and Publisher

[email protected]
[email protected]
Connect with me on LinkedIn
Follow me on Twitter
Visit Potato News Today on Facebook
Find us on Tumblr
About us

Kindly support our Advertisers – they make all of this possible…

SoilEssentials – TuberZone

Tolsma

Tomra Food

Parkland

Haith

Volm Companies

Greentronics

Receive breaking potato news in your inbox

Folks, you are most welcome to share your email address with us if you wish to receive an email as soon as we publish a breaking news item on Potato News Today.

Join 1,882 other subscribers

Follow PNT on Twitter

Most read stories the past 24 hours

Threat of cheap imports: Ballarat workers rally for local potato processing jobs
The global impact of coronavirus on potato production: Examples and lessons learnt
The passing of potato specialist, Warren Henninger
Why you should plan early for successful potato late blight control
Canadian potatoes are spoiling due to slow federal government response, says grower association
IFA: Potato market in Ireland largely unchanged; drought a concern across Europe
A lesson in compassion: In Georgia, women potato farmers show solidarity and empathy amid COVID-19
Are there signs of recovery for British potato markets?
The Canadian way: Generous Alberta potato farmer donated seed potatoes to communities in the far North
Belgapom Chief: 'A new lockdown could be devastating for the industry!'

Archive of monthly posts

Folks, thank you for visiting us! Stats below…

  • 612,886