Retail

Marketing success: ‘Bud the Spud’ content seen over 5M times by British consumers

Between May and July this year AHDB’s marketing team ran a successful campaign which aimed to keep potatoes relevant to consumers while educating them about their versatility, ease of use and health benefits, the organization says in a recent news article. In response to the market dynamics created by COVID-19, AHDB says there was a need to create additional demand in retail and drive volume in sales to attempt to make up for some of the losses through foodservice. Bud the Spud’ was part of a marketing campaign (More Than a Bit on the Side) with proven positive results.

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AHDB: Volume gains in retail offset out-of-home losses for potatoes in Britain

Potato consumption has remained resilient in Britain over the past six months, despite closures in the foodservice market, according to figures released by AHDB. Strong retail sales led to an overall 12% volume increase for potatoes in the six months to 9 August, according to AHDB estimates based on Kantar data. Over the 24 weeks ending (w/e) 9 August, retail sales volumes of potatoes and potato products rose well ahead of the total food and non-alcoholic drink uplift. The return of big fast food brands in June helped lift takeaway volumes of potatoes.

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Millions of smiles return to stores via Lay’s potato chip bags benefiting Operation Smile

While shoppers’ smiles are currently hidden behind their masks, they’ll soon spot plenty of friendly faces in the snack aisle thanks to Lay’s, which is converting millions of potato chip bags to feature the real smiles of 30 “ordinary” people doing extraordinary things in their communities. During a time when joy is needed more than ever, the new Lay’s bags continue the brand’s mission to inspire even more smiles in 2020, with up to $1 million in proceeds benefitting Operation Smile.

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UK: Uncertainty surrounding potential stricter lockdown measures hampers potato trade

According to the latest Potato Weekly report published by AHDB in the UK on Friday, the past week has seen free-buy trade fall once again. AHDB Analyst Alex Cook reports that movement of supplies on contract continues to hold the majority in potato markets. Repeat orders, in some cases with lower volumes, form the common comments this week rather than fresh demand. Anticipation and uncertainty surrounding a potential re-imposing of stricter lockdown measures has seen some purchasers await further information before placing orders, meaning demand has subdued.

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Kent’s Provenance Potatoes launches 2kg family bags

Kent based Provenance Potatoeshttp://www.provenance-potatoes.co.uk/ is launching a 2kg retail pack, brilliantly sized for store shelves in farm shops and independent retailers across the South of the UK. The new retail pack is the perfect size for families, with the added bonus that the potatoes are locally grown and packed and support British farmers. All Provenance Potatoes are washed, graded and packed using only the finest potatoes from the heart of Kent.

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Analysis: The months ahead for the British processing sector

Processing potatoes supply is still outweighing the reduced demand on the domestic market. Given that most planting decisions had been made this year when the pandemic hit, this demand erosion has had minimal impact on the GB potato area. Indeed, the current estimate of 119Kha is only 1% back on 2019. In recent years, the processing area has been increasing steadily, standing at 37.5Kha last year. Using the proportion the processing area made up of the total GB area last year (31%), we could estimate 2020 area to stand around 37Kha.

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UK: Slight increase in demand as schools restart; ‘Eat Out to Help Out’ scheme ends

The week has been described as relatively quiet across the board, with many supplies across all sectors utilised mainly on contract, writes AHDB Analyst Anthony Speight in today’s issue of the Potato Weekly report. He says slight increase in demand for certain sectors as schools start again after many months of being shut. However, stakeholders within the industry say this is not necessarily being felt as we head into a conventionally quiet spell.

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Lay

Lay’s is hoping some new potato chip flavors can partially satisfy some cravings folks may have for the food at some of their favorite travel destinations. Since you can’t hop on a plane, Lay’s is bringing the destination to customers. The four new flavors feature Greece, Thailand, Mexico, and Germany. You can’t just get them in the store: you have to win them. To do so, just reply to one of the company’s social media pages and tell them which country you’d like to visit.

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Supply shortage, rise in demand push potato prices in India up by 40% in major cities

In the major metros of Mumbai, Delhi, Kolkata and Chennai, potatoes are selling for Rs 30-45 per kg, depending on the variety and quality. In Mumbai, a kg of potato is priced at Rs 35-45, while in Delhi and Kolkata prices are hovering between Rs 30-40 per kg. Potato traders from Uttar Pradesh, the largest producer of potatoes in India, said prices are unlikely to come down until November, when the new crop starts coming in.

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East Anglia potatoes hitting Aldi shelves

A Holbeach producer has launched a range of locally grown potatoes for the supermarket Aldi. AH Worth has worked with Aldi to roll out a new line of its East Anglia Early Potatoes, as part of the supermarket

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Management buyout at Puffin produce

Farmer shareholders at Haverfordwest-based Puffin Produce have relinquished control of the co-operative in a management buyout deal. The potato, vegetable and flower specialist was majority-owned by its growers in Pembrokeshire but they have sold 50 per cent of their stake in the business to managing director Huw Thomas and finance director Jon Langmead.

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Retail potato sales soar in the US

Potatoes USA reports that retail potato sales are soaring, increasing 31% in dollar sales and 32% in volume sales between March 16, 2020 and June 14, 2020, according to IRI. All potato categories across the retail store, except deli-prepared sides, increased in dollar and volume sales, Potatoes USA says in a press release. The majority of potato categories saw double-digit growth in both dollar sales and volume sales. Dehydrated potatoes had the largest increase in dollar and volume sales. Dollar sales increased by 59%, and volume sales increased by 49%.

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Potatoes USA pulls back the curtain on consumer buying behaviors

Potatoes remain a leading category staple at retail. As growers keep pace with increasing demand, Potatoes USA continues to bring value for both growers and retailers. Lilian Diep, writer for AndNowUknow got in touch with the organization to learn more about the initiatives and studies that will take place this upcoming fiscal year.

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Aldi and Puffin Produce launch new potato line

Puffin Produce has announced a partnership with Aldi to stock its exclusive range of local Pembrokeshire Early potatoes in stores across Wales. The Haverfordwest business worked with Aldi to roll out a new line of the potato variety as part of the supermarket

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IFA: Retail trade good in Ireland, improved growing conditions in Europe

According to information published in the Irish Farmers Association’s weekly potato report, there were mixed reviews on trade in the food-sector service over the weekend as pubs and restaurants began to re-open. Retail demand remains buoyant with colder weather than expected for July so far. In Europe improved growing conditions are reported over the last week, particularly in Eastern Europe. Market disruption remains in place, with fears of a

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