Promotion/Marketing

Supply shortage, rise in demand push potato prices in India up by 40% in major cities

In the major metros of Mumbai, Delhi, Kolkata and Chennai, potatoes are selling for Rs 30-45 per kg, depending on the variety and quality. In Mumbai, a kg of potato is priced at Rs 35-45, while in Delhi and Kolkata prices are hovering between Rs 30-40 per kg. Potato traders from Uttar Pradesh, the largest producer of potatoes in India, said prices are unlikely to come down until November, when the new crop starts coming in.

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Potato growers to benefit as Thailand lifts tariffs on Australian potatoes

AUSVEG, the industry representative for Australia’s vegetable and potato growers, has welcomed the announcement from Agriculture Minister David Littleproud that two key commitments are now realised under the Thailand-Australia Free Trade Agreement (TAFTA), which will improve market access for Australian potato exporters into the Thai market.

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Potatoes USA pulls back the curtain on consumer buying behaviors

Potatoes remain a leading category staple at retail. As growers keep pace with increasing demand, Potatoes USA continues to bring value for both growers and retailers. Lilian Diep, writer for AndNowUknow got in touch with the organization to learn more about the initiatives and studies that will take place this upcoming fiscal year. “We’re working on a couple of things over this next year. Right now, all of our retail growers are moving at full capacity to bring products into stores,” Kayla Dome, Marketing Manager, said.

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KFC works to win American ‘potato wedgers’ over to the fry side

KFC is reportedly working hard to win the love of fans of its former potato wedges over to its newly launched Secret Recipe fries. As QSRweb recently reported, more than a few folks on social media expressed their objections to the brand’s fry refresh, professing true love only to the longtime potato wedges that have been removed from the QSR’s menu. Now, the brand is hoping its National Fry Day promotion of the new Secret Recipe fries on Monday, July 13, will win those wedge-woed hearts over to the new, more slender slivers, according.

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McCain’s ‘French Fries Feed Farmers’ campaign encourages Canadians to eat more fries

At the height of the COVID-19 pandemic, McCain Foods stepped in to help potato growers by releasing a video encouraging Canadians to eat more french fries, titled ‘French Fries Feed Farmers’. Despite the Canadian government’s relief programs, McCain Foods stated in a release that “the private sector has an important role to play.” The company put several initiatives in place “to show its deep-rooted commitment” to its 130 potato growers across Canada. The campaign is a 38-second video designed for social media highlighting one main message: Eat more fries, Canadians!

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Aldi and Puffin Produce launch new potato line

Puffin Produce has announced a partnership with Aldi to stock its exclusive range of local Pembrokeshire Early potatoes in stores across Wales. The Haverfordwest business worked with Aldi to roll out a new line of the potato variety as part of the supermarket’s award-winning Specially Selected range from June. Puffin Produce expects to supply around 200,000 packs of the new range to Aldi’s Welsh stores over the next two months.

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US potato industry experts see mixed foreign trade outlook, increase of french fry imports from the EU

International trade experts within the potato industry are encouraged by a new trade agreement with China but have concerns about a rise in frozen fry imports from Europe. Matt Lantz, vice president for global access at Bryant Christie, summarized international trends and trade issues. The export market for U.S. potatoes continues to grow, and while the COVID-19 pandemic has resulted in a reduction of exports, there’s still promising news in the international markets for U.S. potato growers, he said. “There has been a major surge of fries from the EU, and I say the term ‘surge’ very deliberately,” Lantz said.

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Fairfields Farm launches new season baby potatoes, activates online buying option

The warmer weather can mean only one thing, the chance to enjoy the tastiest early British new potatoes directly from Fairfields Farm, the company says in a press release issued today. Full of flavours and delicious for the summer months, Fairfields Farm says it is now offering its freshly-harvested baby potatoes online and giving customers 10% off everything throughout July – with free delivery nationwide in Britain straight from the farm to customers’ doors.

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Coronavirus continues to impede on demand across all sectors in Britain

Coronavirus continues to impede on demand across all sectors in the British potato industry, with mixed reviews on what the effect the reopening of pubs and restaurants will have, according to Alice Bailey, Senior Analyst at AHDB. Until food-service and catering returns to normal, free-buy supply will be limited in the processing sector. Unfortunately in the short to medium term these demand corridors are unlikely to return to normal, but will hopefully move in the right direction.

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Wada Farms organic programs continue to grow

Organic programs for potatoes and other products at Wada Farms Marketing Group LLC in Idaho Falls, ID, continue to grow larger every year amid ongoing work to develop ever-better varieties and to fine-tune yields, quality and storability, reports Randy Green in The Packer. “We do that year-after-year to assure that the program continues to evolve in the right direction,” Kevin Stanger, president, told The Packer.

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Gleaning network distributes Maine potatoes

COVID-19’s emergence around the world quickly raised alarm bells for many people regarding the ability of our global food chain to respond. In Maine, millions of pounds of potatoes no longer had markets as schools, restaurants and other institutions shut down. The Maine Gleaning Network, in an effort to salvage some of this lost income to farmers and to get food to people who need it, organized the purchase and distribution of 40,000 pounds of Aroostook County potatoes from Irving Farms Marketing, representing multiple potato farmers in the area.

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Video: Shifts in the US foodservice industry, and how chefs find inspiration from potatoes

In this episode of Potatoes USA’s “Keeping it Current” initiative, Kendra Keenan, Global Marketing Manager for Foodservice, talks about the shifts in foodservice and how chefs and operators from across the globe are finding potato inspiration for their menus and getting more creative to drive sales. Kendra also touches on the numerous marketing materials created for foodservice operators and where they can be accessed.

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US potato industry focuses on re-establishing, growing America’s love of potatoes

The National Potato Council held their first ever virtual event this week. There’s been remarkable changes in the food system over the last few months because of COVID-19. That’s led to a lot of adjustments to the potato industry. “The versatility, the commonality and the nutritional benefits of the potato solidified our position with consumers—many of whom cooked their first potatoes at home over the past 90 days,” said Blair Richardson, CEO of Potatoes USA. Despite the hardships that COVID has presented, Richardson is still bullish for the potato industry.

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Colorado potatoes have strong outlook

Production and marketing are both in positive places for the Colorado potato industry. Jim Ehrlich, the executive director of the Colorado Potato Administrative Committee, said June 24 that the 2020 crop “looks really, really good. It has been extremely dry and warmer than normal. But the crop is growing really well.”

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Morrisons’ ‘Wonky’ range a saving grace for British potato grower during lockdown

Specialist potato grower Scutt Farming was selling 100 per cent of its 152-hectare (375-acre) potato crop to fish and chip shops when lockdown began, forcing the East Yorkshire family business to urgently find a new market. The business’ potatoes found a home as part of Morrisons ‘Wonky’ range. “The Wonky range shows the public is happy to buy potatoes which are not necessarily as visually perfect as the classic pre-packed sample,” says Mr Scutt.

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Bushwick Potato Commission’s Ken Gray reports on the potato market

As a grocery cart staple, fresh produce and its bounty of categories has been one guarantee during the tumultuous past couple of months. In fact, when Kayla Webb of AndNowUKnow checked in on the potato market with Bushwick Potato Commission, Ken Gray confirmed that, if anything, the pandemic has highlighted the value and versatility of fresh potatoes for families in the United States.

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Viewpoint: 70% of consumers say ‘natural’ food is healthier, but there’s no science behind the marketing hype

When you hear the word “natural,” what thoughts or images come to mind? If you think of flowers, puppies, fresh baked bread, or other wholesome ideas, you’re not alone, writes Jack Bobo on the Gernetic Literacy Project. Products that were once only found in “health food stores” or specialty stores like Sprouts Farmers Market, Whole Foods, or Natural Grocers are now available in traditional grocery and convenience stores.

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How COVID-19 has increased mindful consumerism

In a matter of weeks, COVID-19 upturned lives and livelihoods in Australia, New Zealand and around the world. One of the responses we’ve seen as people have adjusted and then readjusted to a new normal is a change in consumer behaviours.

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Potato sales at retail soar in the US

Retail potato sales soar, increasing 10.4% in dollar sales and 9.3% in volume sales between July 1, 2019 and May 19, 2020, according to IRI. All potato categories across the retail store, except deli-prepared sides, increased in dollar and volume sales, according to a report by Potatoes USA. Fresh, frozen, dehydrated, and canned potatoes saw double-digit increases in both dollar[Read More…]

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Coronavirus collapsed America’s food system, but made for “a pivotal and magical moment in local food”

Sheldon Rockey weaves through pallets of potatoes in a long-retired high school gym as a small team of workers wash and package his trademarked fingerlings. “We just weren’t prepared for this, so there will be some livestock that will eat some gourmet potatoes this year,” says Rockey, who saw his innovative and competitive strategy of selling tiny high-end potatoes to a wholesaler supplying cruise ships and restaurants collapse in mid-March as the pandemic settled in the U.S.

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The Packer: How the US produce industry responds to the pandemic

With the Farmers to Families Food Box Program underway across the country, companies are busy packing and sending fresh produce to food banks. Chris Koger of The Packer provides a round-up of recent COVID-19-related news. As far as potatoes are concerned, Koger writes that Potatoes USA is connecting with industry members through a new video series, Keeping It Current, to explain what the organization has been doing during the pandemic.

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High demand puts Wisconsin spuds in a good spot

Wisconsin spuds had a shaky start to the COVID-19 pandemic, but high consumer demand has put potatoes in a good spot, says the Wisconsin Potato and Vegetable Growers Association. “The retail demand increased tremendously with the advent of COVID,” Executive Director Tamas Houlihan said. “Grocery store sales were through the roof, people were stocking up, and they weren’t buying the usual 5 and 10 pound bags. They were buying as much as they could.”

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AHDB potato marketing campaign: Bud is back and taking to the small screen!

Hot potato Bud the Spud will make his British television debut this summer as part of a £100,000 marketing push. AHDB says in a news release that it has refreshed the successful More Than a Bit on the Side campaign to support retail sales of potatoes in the wake of COVID-19. The tongue-in-cheek campaign, which features saucy character Bud alongside a range of suggestive slogans, aims to inspire home cooks to add an extra potato meal to their weekly repertoire.

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Lukie Pieterse, Editor and Publisher

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