Promotion/Marketing

Mexico now open for US fresh potatoes

The National Potato Council (NPC) and the United States Potato Board (USPB) are pleased that effective May 19, 2014, the Mexican government has implemented its final rule to allow U.S. fresh potatoes to enter all of Mexico. This action is part of a bi-lateral agreement that facilitates trade in fresh potatoes between the two countries.  You are unauthorized to view[Read More…]

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Video: 2014 U.S. Potato Board annual meeting

See on Scoop.it – Potato News Blair Richardson, president and CEO of the U.S. Potato Board, discusses his inaugural USPB annual meeting and the issues facing the potato industry.See on www.youtube.com You are unauthorized to view this page.

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Australia: Humble spud back in flavour

See on Scoop.it – Potato NewsThe humble spud is regaining ground on the back of a marketing blitz launched after it fell out of favour with Western Australian households.Potato Marketing Corporation executives took action to stop the rot after home consumption in WA plunged by 20 per cent from 2002 to the start of last year.See on au.news.yahoo.com You are unauthorized[Read More…]

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US Potato board gets aggressive on health messages

See on Scoop.it – Potato NewsCOLORADO SPRINGS, Colo. — The U.S. Potato Board isn’t shy about raising the topic: Are potatoes a fattening worthless starch with empty calories That question is displayed prominently on the group’s website, and while the site demonstrates why that’s far from the truth, the board continues to fight that perception. It’s one of the main[Read[Read More…]

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US: Spuds on offense – AG Week

See on Scoop.it – Potato News Spuds on offense AG Week After years of defending its product against critics, the U.S. potato industry has gone on the offensive, an industry official says.See on www.agweek.com You are unauthorized to view this page.

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US: Potato Prowess

See on Scoop.it – Potato News Industry organizations invest in promotions and research that get spuds sold. See on www.progressivegrocer.com You are unauthorized to view this page.

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McCain announces clothing retail partnership in the UK

McCain Foods in the UK is celebrating Chip Week (17-23 Feb) by switching freezers for fashion as part of a landmark partnership with clothing retailer Primark. The popular high street store will sell a version of the iconic ‘CHIPS’ woolly jumper from the current TV advertising campaign, which showcases the sheer joy and excitement involved in the anticipation of having[Read[Read More…]

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British shoppers willing to pay more for named potato varieties

Potato Council’s latest campaign to encourage shoppers to trade up from generic whites to a named potato variety has been a great success. Advertising, which ran from the end of September through to the end of October, reached a combined total of nine million mums through print and online platforms and the overall campaign resulted in a 6% point uplift[Read[Read More…]

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New emerging US potato markets

The United States Potato Board is always considering new markets for U.S. potatoes — two such emerging markets are Cambodia and Myanmar (formerly Burma). Before proceeding with exporting any product there is a lot of research and consideration that goes into determining the potential for U.S. potato exports in these emerging markets. Last fall following an earlier USDA-sponsored trade show[Read[Read More…]

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Verdrievoudiging VS aardappel naar Vietnam

De markt voor aardappelen uit de VS naar Vietnam is pas twee seizoenen open, maar de afzet gaat het komende jaar flinke stappen maken. Die voorspelling deden afgevaardigden van de aardappelsector tijdens een conferentie onlangs waarover Capital Press bericht. De Verenigde Staten heeft hoge verwachtingen van de export van aardappelen uit de Pacific Northwest naar Vietnam. De markt ging twee[Read[Read More…]

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Canada: Study reveals extensive opportunities for Ontario’s fresh potato industry

A recent study to identify opportunities for Ontario’s fresh potato industry has led to some recommendations to help change consumer attitude and behaviour towards this food product. The study, a collaboration between the Ontario Potato Board, Loblaw Companies Limited, Downey Farms, the Value Chain Management Centre, and George Mitges & Associates, will enable businesses along the value chain to make[Read[Read More…]

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US: Black Gold Farms campaigns to encourage consumers to use red potatoes year round

Black Gold Farms is expanding its red potato promotional program, Better With Reds, to include season-specific campaigns. Each campaign will highlight the many benefits of red potatoes, and focus on what is relevant for that particular time of the year. The first seasonal campaign, which kicked off on Jan. 20 and will run through March, is centered on Healthy Choices[Read[Read More…]

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Farm Frites in Britain invites chefs to submit a new potato product for the foodservice

Potato specialist Farm Frites is inviting chefs to pitch a new product idea to win a trip to Holland or Belgium. As headline sponsor of the Development Chef Club organised by the Publican’s Morning Advertiser’s sister title Restaurant magazine – which has been launched to inform, inspire and interact with multi-site development and group executive chefs behind foodservice NPD -[Read[Read More…]

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UK: Tyrrell’s blunder – Used unflattering photo of famed dead poet on chip bags

Tyrrell’s, an English potato chip producer, thought they were running a whimsical contest when they put a picture of an angry-looking man on the front of their chips with the caption: “Win a fleeting look of contempt or 25,000 pounds!” But, unfortunately for the unrefined potato chip company, poetry aficionados and academics are the ones giving them that the look[Read[Read More…]

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Neue Plakatsujets für die Schweizer Kartoffel

Mit ihrer breit angelegten Plakatkampagne beweist die Neue LGK, dass in der Kartoffel Starpotential steckt. Seit dieser Woche bewerben zwei neue Plakatsujets die umfangreiche Rezeptsammlung auf Kartoffel.ch. Die beiden neuen Sujets «Ausgewogene Ernährung» und «Sommer und Winter» werden – zusammen mit den letztjährigen Sujets – in zwei Wellen im Januar/Februar sowie im Juli/August auf Plakatstellen in der Deutsch- und Westschweiz[Read[Read More…]

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US Potato Board: Prepared potato dishes produce stronger results

At the core of the United States Potato Board (USPB) retail program is the mandate to enable retailers to reconnect the potato category with their customers by identifying what appeals most to their shoppers. Sometimes the insights seem so intuitive, even if the practice isn’t widely known, such as recent study findings:  ads that feature prepared potato images are much[Read[Read More…]

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UK: McCain launches ready baked jacket potatoes with flavoured ad

McCain “planted” giant 3D baked potatoes in 10 bus shelters as part of the UK advertising campaign for its newly launched Ready Baked Jackets. Bus stations in 10 UK cities do not only host the giant spuds, but also their flavour: waiting passengers will be able to smell freshly baked potatoes at the touch of a button on the poster’s[Read[Read More…]

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US: Wisconsin Potato and Vegetable Growers Association promoting potatoes on many fronts

Dana Rady credits the Wisconsin potato industry leadership for a long list of recent marketing advances. Rady, the director of promotion, communication and consumer education for the Wisconsin Potato & Vegetable Growers Association, based in Antigo, WI, recently reviewed this marketing program with The Produce News. The promotions involve a “Celebrate Agriculture” tie-in effort with the University of Wisconsin and[Read[Read More…]

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Promoting Potatoes – The American Way

Currently, the United States Potato Board (USPB) represents more than 2,500 potato growers and handlers in the United States, and nearly 100 members from across the country serve on the board. A long-range plan developed by the board is based on insights acquired through extensive industry input as well as a comprehensive marketing and consumer research program. USPB’s domestic and[Read[Read More…]

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India: Sizzling business of french fries; sales up 30%

A market that’s growing 30% annually, and can grow even faster, a business big enough to accommodate giant western MNCs and small Indian startups, a supply chain that allows mouth-watering margins to all players and a product that many consumers, adults or children, find addictive – selling frozen French fries in India is a sizzling business that’s set to sizzle[Read[Read More…]

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UK: Potato Council wants its health message to stick

With television and radio programmes and newspapers and magazines currently packed full of features promoting new year diets and resolutions, Potato Council is calling on the UK industry to help promote  the  ‘Natural Goodness’ of potatoes, by applying for a new Potato Council car sticker which is now available to all its levy payers. The sticker, which features a jacket potato[Read[Read More…]

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U.S. Potato Board combines marketing departments

The U.S. Potato Board has combined its domestic and international marketing departments into one department. John Toaspern, the Denver-based board’s vice president for international marketing, will become chief marketing officer and head the new department, according to a USPB news release. The new structure will go into effect July 1. The board’s administrative committee approved it Jan. 10. More You[Read More…]

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2014 strategy for French seed potatoes

During its General Assembly on the 14th January in Carhaux, Bretagne Plants revealed their goals for the year to come. They are essentially based on three priorities: finding new producers whilst raising the profitability of the sector and renewing pathogen detection tools. ”By wanting to go from 5,000 to 7,000 ha, we have set the bar at a high level”,[Read[Read More…]

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Lukie Pieterse, Editor and Publisher

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