Promotion/Marketing

New potato campaign launched in France

See on Scoop.it – Potato NewsThe potato season began in April and is increasing in all production zones. To support sales, the CNIPT has set up a radio campaign financed by FranceAgriMer that will be on air between the 12th-28th June and will boast the qualities of new potatoes.See on www.freshplaza.com You are unauthorized to view this page. Username Password[Read More…]

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US: Regional poly bags to promote locally grown produce

See on Scoop.it – Potato NewsBlack Gold Farms has recently kicked off its 2014 summer red potato harvest with its popular locally grown programs. The programs correspond with Black Gold Farms’ harvesting schedule, which starts in Texas and transitions through additional growing regions including Georgia and the Mississippi Delta before heading north into Indiana and the Red River Valley. Unique[Read[Read More…]

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UK: Potato Council predicts frozen spud spike will continue

See on Scoop.it – Potato NewsAlready buoyant sales of frozen jacket potatoes could be further boosted by supermarket expansions into the foodservice sector, the Potato Council has predicted. Brits are increasingly switching from fresh to frozen jacket potatoes: over the past year, volume sales of frozen jackets have risen by 11.7% and value sales have shot up 21.9% to £41.4m[Read[Read More…]

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Irish potatoes to get promotion boost

See on Scoop.it – Potato NewsBord Bía has confirmed to Agriland that it is to join forces with the UK Potato Council in an attempt to secure €2.3 million of EU funding, which will be used  to generically promote fresh potato consumption over a three year period in both countries. These monies would be topped on a 1:1 basis by[Read[Read More…]

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Mexico now open for US fresh potatoes

The National Potato Council (NPC) and the United States Potato Board (USPB) are pleased that effective May 19, 2014, the Mexican government has implemented its final rule to allow U.S. fresh potatoes to enter all of Mexico. This action is part of a bi-lateral agreement that facilitates trade in fresh potatoes between the two countries.  You are unauthorized to view[Read More…]

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Video: 2014 U.S. Potato Board annual meeting

See on Scoop.it – Potato News Blair Richardson, president and CEO of the U.S. Potato Board, discusses his inaugural USPB annual meeting and the issues facing the potato industry.See on www.youtube.com You are unauthorized to view this page.

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Australia: Humble spud back in flavour

See on Scoop.it – Potato NewsThe humble spud is regaining ground on the back of a marketing blitz launched after it fell out of favour with Western Australian households.Potato Marketing Corporation executives took action to stop the rot after home consumption in WA plunged by 20 per cent from 2002 to the start of last year.See on au.news.yahoo.com You are unauthorized[Read More…]

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US Potato board gets aggressive on health messages

See on Scoop.it – Potato NewsCOLORADO SPRINGS, Colo. — The U.S. Potato Board isn’t shy about raising the topic: Are potatoes a fattening worthless starch with empty calories That question is displayed prominently on the group’s website, and while the site demonstrates why that’s far from the truth, the board continues to fight that perception. It’s one of the main[Read[Read More…]

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US: Spuds on offense – AG Week

See on Scoop.it – Potato News Spuds on offense AG Week After years of defending its product against critics, the U.S. potato industry has gone on the offensive, an industry official says.See on www.agweek.com You are unauthorized to view this page.

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US: Potato Prowess

See on Scoop.it – Potato News Industry organizations invest in promotions and research that get spuds sold. See on www.progressivegrocer.com You are unauthorized to view this page.

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McCain announces clothing retail partnership in the UK

McCain Foods in the UK is celebrating Chip Week (17-23 Feb) by switching freezers for fashion as part of a landmark partnership with clothing retailer Primark. The popular high street store will sell a version of the iconic ‘CHIPS’ woolly jumper from the current TV advertising campaign, which showcases the sheer joy and excitement involved in the anticipation of having[Read[Read More…]

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British shoppers willing to pay more for named potato varieties

Potato Council’s latest campaign to encourage shoppers to trade up from generic whites to a named potato variety has been a great success. Advertising, which ran from the end of September through to the end of October, reached a combined total of nine million mums through print and online platforms and the overall campaign resulted in a 6% point uplift[Read[Read More…]

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New emerging US potato markets

The United States Potato Board is always considering new markets for U.S. potatoes — two such emerging markets are Cambodia and Myanmar (formerly Burma). Before proceeding with exporting any product there is a lot of research and consideration that goes into determining the potential for U.S. potato exports in these emerging markets. Last fall following an earlier USDA-sponsored trade show[Read[Read More…]

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Verdrievoudiging VS aardappel naar Vietnam

De markt voor aardappelen uit de VS naar Vietnam is pas twee seizoenen open, maar de afzet gaat het komende jaar flinke stappen maken. Die voorspelling deden afgevaardigden van de aardappelsector tijdens een conferentie onlangs waarover Capital Press bericht. De Verenigde Staten heeft hoge verwachtingen van de export van aardappelen uit de Pacific Northwest naar Vietnam. De markt ging twee[Read[Read More…]

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Canada: Study reveals extensive opportunities for Ontario’s fresh potato industry

A recent study to identify opportunities for Ontario’s fresh potato industry has led to some recommendations to help change consumer attitude and behaviour towards this food product. The study, a collaboration between the Ontario Potato Board, Loblaw Companies Limited, Downey Farms, the Value Chain Management Centre, and George Mitges & Associates, will enable businesses along the value chain to make[Read[Read More…]

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US: Black Gold Farms campaigns to encourage consumers to use red potatoes year round

Black Gold Farms is expanding its red potato promotional program, Better With Reds, to include season-specific campaigns. Each campaign will highlight the many benefits of red potatoes, and focus on what is relevant for that particular time of the year. The first seasonal campaign, which kicked off on Jan. 20 and will run through March, is centered on Healthy Choices[Read[Read More…]

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Farm Frites in Britain invites chefs to submit a new potato product for the foodservice

Potato specialist Farm Frites is inviting chefs to pitch a new product idea to win a trip to Holland or Belgium. As headline sponsor of the Development Chef Club organised by the Publican’s Morning Advertiser’s sister title Restaurant magazine – which has been launched to inform, inspire and interact with multi-site development and group executive chefs behind foodservice NPD -[Read[Read More…]

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UK: Tyrrell’s blunder – Used unflattering photo of famed dead poet on chip bags

Tyrrell’s, an English potato chip producer, thought they were running a whimsical contest when they put a picture of an angry-looking man on the front of their chips with the caption: “Win a fleeting look of contempt or 25,000 pounds!” But, unfortunately for the unrefined potato chip company, poetry aficionados and academics are the ones giving them that the look[Read[Read More…]

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Lukie Pieterse, Editor and Publisher

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