Promotion/Marketing

US National Potato Council welcomes news about trade deal with Japan

Japan’s Upper House on Wednesday approved a trade deal with the U.S. that slashes tariffs on farm and industrial goods, clearing the way for its entry into force at the beginning of next year. The deal, agreed to by Prime Minister Shinzo Abe and U.S. President Donald Trump in September, was approved following its passage in the Lower House last[Read More…]

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Good export prospects reported for European finished potato products

The European export of fries increased slightly this past September compared to September 2018. In the 12 months from October to September, the total volume exported by the European Union to third world countries reached 1.64 million tons, which is 5.2% less, due to the lack of availability of products during the recent season, according to a report published by[Read More…]

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Strong growth in the export of Dutch seed potatoes to Cuba

Cuba is importing a lot more seed potatoes from the Netherlands this year. The fourth ship with seed potatoes (harvest 2019) has recently left for Cuba. The expectation is that exports will continue to grow in the coming years, says Jan van Hoogen, Director of Agrico. The export of Dutch seed potatoes to the Caribbean island over last year’s harvest[Read More…]

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US potato imports down on the whole, despite gains in several categories

Overall, U.S. potato imports declined slightly during the first quarter (July – September) of the July 2019 – June 2020 marketing year compared to the previous year, dipping 12% in volume and 2% in value. The drop-off in fresh imports over this period—from 77,496 to 50,343 metric tons (MT), a 35% decrease—largely drove the downward trend, overshadowing growth in the[Read More…]

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Potato and onion sales run hot during the holidays in the US

Winter may be dawning during the Thanksgiving-Christmas holiday period, but for potato and onion marketers, things are heating up. Both are staple items in all holiday feasts, so they are easy to find and easy for retailers to display, said Lauren Dees, marketing manager with Lake Park, Ga.-based onion grower-shipper Generation Farms. The holiday season is an important marketing and merchandising[Read More…]

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Idaho Potato Commission sees strong spud demand for quality crop

This is a crop that will sell itself. It’s a refrain that Frank Muir has heard more than once since he became president and CEO of the Idaho Potato Commission in 2003. But Muir had a message for those in attendance at the Commission’s 2019 Harvest Meeting, hosted Nov. 13 at the Shoshone-Bannock Hotel and Event Center. “Thirteen billion pounds[Read More…]

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Say Ciao! to Idaho Potato Commission’s display contest

The Idaho Potato Commission is sending a lucky produce manager to Italy as part of its 2020 Potato Lover’s Month Display Contest. Every entry in the upcoming contest, February through the end of March, is entered to win a week-long Italian vacation, with the total payout in prizes at more than $150,000. The contest cross-merchandises Idaho potatoes, Hormel Bacon Toppings and Fresh Gourmet products. Point-of-sale materials[Read More…]

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US retail potato sales increased

Retail potato sales increased by 2.6% in dollar value and 1.1% in volume in the July-September quarter, the first of the marketing year. Potatoes USA reported volume increases for chips, frozen and refrigerated potatoes. Dehydrated and canned potatoes, and deli-prepared sides, declined in sales value. Deli dropped slightly in volume. Fresh-potato sales dropped slightly while dollar value rose. Reds dropped[Read More…]

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Webinar: Specialist explains why generic promotion for potatoes is useful

World Potato Congress Inc.’s next Webinar will take place on November 14, 2019 at 09:00 a.m. Eastern Standard Time with Kris Michiels, presenting on regional potato promotion in Flanders (Belgium). This is a reminder to register for the World Potato Congress (WPC) offering  of its sixth webinar via Zoom in its 2019 series with Mr. Kris Michiels. Mr. Michiels is a Marketing Adviser at[Read More…]

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Potandon to focus on rebranding as the healthy potato company

The focus for Potandon Produce LLC at the New York Produce Show this year will be on the health benefits of potatoes, and particularly of some of Potandon’s proprietary products, according Glen Reynolds, vice president of variety sales and business development for the Idaho Falls, ID-based company. “We are in the process of rebranding our company as The Healthy Potato[Read More…]

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Tasteful Selections Small-Bite campaign touts comfort theme

Arvin, Calif.-based Tasteful Selections is bringing consumers the “Comfort in a Small Bite” marketing campaign. “As we move into the last theme of our Small Bite Campaign, we want to provide comforting recipes and flavors that our consumers can share during the holiday,” RPEMarketing Director Tim Huffcutt said in a news release.  Tasteful Selections LLC is a vertically integrated family-owned collection of farms[Read More…]

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US potato exporters optimistic about 2020 shipments

Mexico, Malaysia, Singapore, Taiwan and the Philippines are the top five export market for Idaho potatoes, according to the Eagle-based Idaho Potato Commission.  Markets in Central America, the Caribbean and Hong Kong round out the top 10. U.S. potato and potato product exports have been on a growth trajectory in recent years, having risen 4.58% in volume and 4.63% in value[Read More…]

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Idaho potatoes – how far and how fast will the market rise?

With frost damage in Idaho and flooding hampering potato harvest in North Dakota and the Red River Valley, the potato market could take buyers on a wild ride. Shippers will need to meter their supplies to keep customers supplied. Even so, next May could bring market conditions not seen in decades, one shipper told me. Some Idaho potato leaders project 20% damage there; in[Read More…]

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National Potato Council updates trade situations with Japan, Mexico and China

President Donald Trump formally signed the U.S.-Japan-Free Trade Agreement on Oct. 6. This agreement locks in tariff benefits with Japan that were previously negotiated under the Trans-Pacific Partnership Agreement but lost when the U.S. failed to ratify it. According to Jared Balcom, grower in Pasco, Washington, and VP of trade affairs for the National Potato Council, “We’re extremely pleased that[Read More…]

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Anything could still happen in the European potato season

On 10 September, the Northwestern European Potato Growers Association (NEPG) released figures about the potato harvest in that part of the world. These figures are an estimate based on several trial diggings. The result? The yield is estimated at between 27 and 27,3 million tons of potatoes. This is three percent higher than the five-year average and twelve percent more[Read More…]

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Idaho potato growers anticipate big spud crop this season

The Idaho potato season is well underway, with plenty of supplies for holiday dinners, marketers say. “Since the beginning of harvest in early August, we have focused on promoting the farms and packing facilities,” said Corey Griswold, COO with Hailey, Idaho-based grower-shipper ProSource Inc.  “Once harvest is complete and everyone settles in, I think this will shake out to be[Read More…]

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Idaho Potato Commission doubles up to push message at event

The Produce News reports that when Idaho Potato Commission representatives encounter customers for their product at the Produce Marketing Association Fresh Summit, they have a singular message: continue to stock and promote Idaho potatoes as the premium potato in the category. The trade commodity group uses multiple vehicles to hammer home this message. The organization will have a large booth[Read More…]

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Red River Valley growers in the US report various conditions

Growers in the Red River Valley report that varying weather conditions across the valley could affect harvest conditions and volumes. “Conditions have varied depending on location,” said Carissa Olsen, chief operating officer of Buxton, N.D.-based NoKota Packers Inc.  “Some areas had adequate moisture, some below average and some are very wet.” Droughts, followed by periods of heavy rain have taken place[Read[Read More…]

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Growth opportunities to watch for British farmers considering diversification

The British public is looking for experiences and holidays in the UK countryside, opening opportunities for farmers to diversify. Alex Black of Farmers Guardian spoke to Savills about the top trends to watch for farmers considering diversification. Economic and political conditions are supporting the growth of the UK tourism economy, with the industry growing at a rapid pace. The tourism[Read More…]

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How Indra Nooyi got PepsiCo’s customers to accept a heart-healthy alternative to potato chips

Former PepsiCo chief Indra Nooyi, who stepped down as CEO last year, was instrumental in shifting company’s focus from sugary beverages to healthier options. But it wasn’t always an easy task for the former CEO. Speaking at Fortune magazine’s Most Powerful Women International Summit recently, Nooyi recalled how she met with a lot of resistance not only from the investors[Read More…]

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US potato farmers seek new trade deal with Mexico to ‘level the playing field’

Potato farmers are asking U.S. agricultural officials for support in expanding export trade into Mexico, according to a report issued by Freight Waves.  Currently, American potato farmers and exporters are mostly barred from selling fresh potatoes in Mexico due to restrictions by the Mexican government, namely that U.S. growers can only sell fresh potatoes within a 26-kilometer (about 16-mile) zone[Read More…]

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Northern Ireland Potato Festival will celebrate the Mighty Spud

Northern Ireland’s favourite potato-themed festival is back, bigger and better than ever, on Saturday, October 5, boosted once more by the continued partnership with headline sponsor Randox. Set against the backdrop of the world-famous Giant’s Causeway, the Randox Northern Ireland Potato Festival is a heady mix of family fun, a celebration of world-renowned potato breeder John Clarke, and a chance[Read More…]

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‘Adopt a potato farmer’ program viewed by millions around the world

Side Delights’ in the US’s “Adopt a Potato Farmer” program has brought awareness to food bloggers and their audiences. The program paired regional food bloggers and Fresh Solutions Network farmers who grow Side Delights potatoes to share their stories, according to a news release. Bloggers shared farmers’ stories and recipes on their websites and social media platforms and generated more than two[Read More…]

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US potato export opportunities boosted by funding

Through two rounds of Agricultural Trade Promotion Program (ATP) funding allocations, Potatoes USA was awarded over $5.1 million for activities and programs to increase U.S. potato export opportunities. Potatoes USA’s strategy for the ATP funding includes focusing on new activities and projects in existing target markets while expanding into new markets to increase overall demand and opportunities. Creating programs in[Read More…]

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Lukie Pieterse, Editor and Publisher

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