Promotion/Marketing

Tasteful Selections Small-Bite campaign touts comfort theme

Arvin, Calif.-based Tasteful Selections is bringing consumers the “Comfort in a Small Bite” marketing campaign. “As we move into the last theme of our Small Bite Campaign, we want to provide comforting recipes and flavors that our consumers can share during the holiday,” RPEMarketing Director Tim Huffcutt said in a news release.  Tasteful Selections LLC is a vertically integrated family-owned collection of farms[Read More…]

Read More

US potato exporters optimistic about 2020 shipments

Mexico, Malaysia, Singapore, Taiwan and the Philippines are the top five export market for Idaho potatoes, according to the Eagle-based Idaho Potato Commission.  Markets in Central America, the Caribbean and Hong Kong round out the top 10. U.S. potato and potato product exports have been on a growth trajectory in recent years, having risen 4.58% in volume and 4.63% in value[Read More…]

Read More

Idaho potatoes – how far and how fast will the market rise?

With frost damage in Idaho and flooding hampering potato harvest in North Dakota and the Red River Valley, the potato market could take buyers on a wild ride. Shippers will need to meter their supplies to keep customers supplied. Even so, next May could bring market conditions not seen in decades, one shipper told me. Some Idaho potato leaders project 20% damage there; in[Read More…]

Read More

National Potato Council updates trade situations with Japan, Mexico and China

President Donald Trump formally signed the U.S.-Japan-Free Trade Agreement on Oct. 6. This agreement locks in tariff benefits with Japan that were previously negotiated under the Trans-Pacific Partnership Agreement but lost when the U.S. failed to ratify it. According to Jared Balcom, grower in Pasco, Washington, and VP of trade affairs for the National Potato Council, “We’re extremely pleased that[Read More…]

Read More

Anything could still happen in the European potato season

On 10 September, the Northwestern European Potato Growers Association (NEPG) released figures about the potato harvest in that part of the world. These figures are an estimate based on several trial diggings. The result? The yield is estimated at between 27 and 27,3 million tons of potatoes. This is three percent higher than the five-year average and twelve percent more[Read More…]

Read More

Idaho potato growers anticipate big spud crop this season

The Idaho potato season is well underway, with plenty of supplies for holiday dinners, marketers say. “Since the beginning of harvest in early August, we have focused on promoting the farms and packing facilities,” said Corey Griswold, COO with Hailey, Idaho-based grower-shipper ProSource Inc.  “Once harvest is complete and everyone settles in, I think this will shake out to be[Read More…]

Read More

Idaho Potato Commission doubles up to push message at event

The Produce News reports that when Idaho Potato Commission representatives encounter customers for their product at the Produce Marketing Association Fresh Summit, they have a singular message: continue to stock and promote Idaho potatoes as the premium potato in the category. The trade commodity group uses multiple vehicles to hammer home this message. The organization will have a large booth[Read More…]

Read More

Red River Valley growers in the US report various conditions

Growers in the Red River Valley report that varying weather conditions across the valley could affect harvest conditions and volumes. “Conditions have varied depending on location,” said Carissa Olsen, chief operating officer of Buxton, N.D.-based NoKota Packers Inc.  “Some areas had adequate moisture, some below average and some are very wet.” Droughts, followed by periods of heavy rain have taken place[Read[Read More…]

Read More

Growth opportunities to watch for British farmers considering diversification

The British public is looking for experiences and holidays in the UK countryside, opening opportunities for farmers to diversify. Alex Black of Farmers Guardian spoke to Savills about the top trends to watch for farmers considering diversification. Economic and political conditions are supporting the growth of the UK tourism economy, with the industry growing at a rapid pace. The tourism[Read More…]

Read More

How Indra Nooyi got PepsiCo’s customers to accept a heart-healthy alternative to potato chips

Former PepsiCo chief Indra Nooyi, who stepped down as CEO last year, was instrumental in shifting company’s focus from sugary beverages to healthier options. But it wasn’t always an easy task for the former CEO. Speaking at Fortune magazine’s Most Powerful Women International Summit recently, Nooyi recalled how she met with a lot of resistance not only from the investors[Read More…]

Read More

US potato farmers seek new trade deal with Mexico to ‘level the playing field’

Potato farmers are asking U.S. agricultural officials for support in expanding export trade into Mexico, according to a report issued by Freight Waves.  Currently, American potato farmers and exporters are mostly barred from selling fresh potatoes in Mexico due to restrictions by the Mexican government, namely that U.S. growers can only sell fresh potatoes within a 26-kilometer (about 16-mile) zone[Read More…]

Read More

Northern Ireland Potato Festival will celebrate the Mighty Spud

Northern Ireland’s favourite potato-themed festival is back, bigger and better than ever, on Saturday, October 5, boosted once more by the continued partnership with headline sponsor Randox. Set against the backdrop of the world-famous Giant’s Causeway, the Randox Northern Ireland Potato Festival is a heady mix of family fun, a celebration of world-renowned potato breeder John Clarke, and a chance[Read More…]

Read More

‘Adopt a potato farmer’ program viewed by millions around the world

Side Delights’ in the US’s “Adopt a Potato Farmer” program has brought awareness to food bloggers and their audiences. The program paired regional food bloggers and Fresh Solutions Network farmers who grow Side Delights potatoes to share their stories, according to a news release. Bloggers shared farmers’ stories and recipes on their websites and social media platforms and generated more than two[Read More…]

Read More

US potato export opportunities boosted by funding

Through two rounds of Agricultural Trade Promotion Program (ATP) funding allocations, Potatoes USA was awarded over $5.1 million for activities and programs to increase U.S. potato export opportunities. Potatoes USA’s strategy for the ATP funding includes focusing on new activities and projects in existing target markets while expanding into new markets to increase overall demand and opportunities. Creating programs in[Read More…]

Read More

New potato variety launched in Canada’s Alberta province

Companies are noting that locally sourced products are becoming increasingly important for today’s shopper. They say consumers are hungry for fruits and vegetables that are grown nearby, and also factor in environmental sustainability when making purchases. Canadian-based, grower, shipper, packer Thomas Fresh has recently launched a unique line of exclusively ‘Alberta’, grown potatoes. “We have been bringing Canadian potatoes to[Read More…]

Read More

How a potato could propel Wardynski & Sons through another 100 years

Skip Wardynski is hoping failure breeds success. It was just five years ago that his century-old hot dog company thought it had found the next big thing: a low-fat hot dog called Duetts that would appeal to increasingly health conscious consumers and put the Peckham Street, New York state company on the national map. Back then, the company came up[Read More…]

Read More

Video: AHDB Exports at Potato Europe 2019

The AHDB Export team have been out in force representing the British potato industry at Potato Europe 2019 in Belgium this month (September 2019). Representatives from around the world visited Kain, near Tournai, on 4 and 5 September to network with professionals from across the supply chain. On the AHDB stand were organic seed growers, Skea Organics, ware potato specialists[Read More…]

Read More

Explosion of fast-fixing, value-added potatoes adds excitement to this retail category

Serving fresh-cooked potatoes for dinner meant up to an hour’s prep time as little as a decade ago. No longer. Enter fast-fixing, value-added potatoes. “Growers are doing a great job with this category, be it with the choice of potato, flavorings or packaging,” says Richard Stiles, recently retired director of produce and floral for Redner’s Markets, a Reading, PA-chain with 44[Read More…]

Read More

McCain to dial up potato fry production in Canada

The company behind about a quarter of the world’s frozen french fries plans to ramp up demand from Canada’s New Brunswick potato growers with a line capacity upgrade at its recently expanded plant there, according to a report by GFM Staff. McCain Foods announced Aug. 27 it will put up another $12 million to add capacity to its Florenceville, N.B.[Read More…]

Read More

What does Brexit mean for potato markets?

With political turmoil still providing no answers to how the UK will exit the European Union, it may be prudent to plan for the worst and hope for the best, according to AHDB market analysts in the UK. AHDB says on its website that the option of the UK leaving the EU with no deal on 31 October remains a[Read More…]

Read More

Potatoes USA drops culinary group, asks other ag groups to follow

Potatoes USA is ending its investment in and association with the Culinary Institute of America. The Packer reports that Blair Richardson, president and CEO of Potatoes USA, announced the group’s decision in an Aug. 30 update at the Idaho Growers Shipper Association convention. He said the decision wasn’t easy but was ultimately necessary because of anti-potato messaging from the culinary[Read More…]

Read More

Lukie Pieterse, Editor and Publisher of Potato News Today

Kindly support our Advertisers – they make all of this possible…

Lockwood Mfg

Kiremko Strata Invicta

GRIMME

Tolsma

Wyma

Restrain

Parkland

AVR

Kooljet

Volm Companies

Haith

Tomra Food

Greentronics

Receive email notifications when we publish news items on PNT

Please enter your email address below to receive email notifications when new posts are published.

Join 2,024 other subscribers

Archive of monthly posts

Follow PNT on Twitter

Site Stats

  • 719,668