Varieties

Italy: Harvesting of Musica potatoes started

The harvesting of Musica potatoes has started. The variety did very well in 2012/13 and, according to Agricola De Lorenzis Srl, it is going to do so in 2014 as well. Antonio De Lorenzis, CEO, stated that “the company launched Musica potatoes in 2012 and is currently the sole producer for the Salento area.” The relationship with Dutch multinational Meijer is getting stronger so much so that, last September, a road show was held in Agricola De Lorenzis. During the meeting, the companies agreed to further promote the variety in Italy with the help of Jan Van Der Werff (sales manager) and Paul Volleman (technical manager). More

Editor & Publisher: Lukie Pieterse


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