Trade/Markets/Prices, Trends

Europe: Pomuni takes over competitor Potato Masters

The consumption of potatoes is no longer rising and is therefore putting pressure on the potato packers. Scaling-up and offering added value are two obvious methods to maintain or increase market share. That is why Pomuni and Potato Masters went ahead with a scaling-up and cooperation scenario. Both companies want to respond proactively to the current difficult market circumstances. A takeover seemed the best way to go for the Muyshondt and Deprez families.

Source: www.freshplaza.com

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