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UK: Today marks the start of Potato Week 2014

Today sees the start of Potato Week so we’ll all be celebrating all things Maris Piper this year. The campaign encourages shoppers to trade up from generic white potatoes to a pack of ‘Fluffy’ Maris Piper. The campaign aims to build positive references to Maris Piper. Jo Pratt, celebrity chef, TV cook and bestselling author has been commissioned to develop[Read More...]

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