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Japan: Snack maker Koikeya to offer orange flavoured potato chips

Orange is the new potato chip flavor. Tokyo-based snack maker Koikeya Co. said it will begin selling orange-flavored potato chips for the first time Dec. 22. “We were trying to come up with a product that is unique and surprising,” Kazuya Obata, the company’s spokesman, told Japan Real Time. “We were thinking of something that matches the winter in Japan, and came to the conclusion that mikan oranges are the quintessential item in every household during the season.” “Mikan” is Japanese for mandarin orange.

Source: blogs.wsj.com

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